Supermarket Perimeter - October 2022 - 28

Deli: Holiday cheeses
Sigma Foodservice US, based in Phoenix, is hosting a
second iteration of its Fiorucci brand's 'Savor Every Minute'
marketing campaign targeted at consumers.
In this campaign's first year, Sigma invited customers
to explore a trolley with luxurious Italian decorations and
elaborate charcuterie boards to show how Fiorucci products
can be used to heighten their at-home dining experiences.
Stephen Docherty, marketing analyst at Sigma, shared
the results of last year's campaign and how retailers can
use instore displays to also encourage consumers to 'Savor
Every Minute.'
How did the first iteration of this campaign
impact Fiorucci's retail sales?
When we ran Fiorucci's first advertising campaign in the U.S. last
year, we saw tremendous results. We had larger than expected lift
in our targeted audience and higher sales in both volume and dollars
for our core, pre-sliced products, Paninos and even our newer,
innovative products. Generally, the media spend impacted our
business across the board. For the 2022 holiday season, we feel we
have a stronger campaign, media plan and targeted efforts within
retailers, so we are hoping for even stronger results for the Fiorucci
brand in 2022 and 2023.
Which products are being promoted the most in this campaign?
For the Fiorucci 'Savor Every Minute' campaign, we hope to raise
the awareness and perception of our authentic, Italian brand with
consumers in key regions throughout the United States. We plan
to promote our brand and our full portfolio of products, including a
variety of pre-sliced Italian deli meat and nationally distributed line
of Panino products. No matter which Fiorucci product a retailer is
carrying, consumers will be encouraged to add our products to their
shopping carts, and just like the name of the campaign says, savor
every minute of their moments with one another.
High Quality Bakery Machines
Pan & Rack Washers * Sheeters/Moulders * Production Tables
SM224 Production Table
SM20 / SM24 Sheeter/Moulder
We take great pride in crafting the
highest quality machines available
to the modern bakery. Most of our
standard features would be optional
elsewhere. Our customers agree
that it's these added features which
put LVO machines ahead of the
competition.
PT10 / PT14
28 - OCTOBER 2022
Pass-Through Washer
RW1548 High Volume
Pan & Rack Washer
FL10 / FL14
supermarketperimeter.com
High Pressure Washer
Toll Free: 1-800-346-5749
www.lvomfg.com
SIGMA FOODSERVICE US
http://www.lvomfg.com

Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
Supermarket Perimeter - October 2022 - 23
Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
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Supermarket Perimeter - October 2022 - 33
Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
Supermarket Perimeter - October 2022 - 38
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Supermarket Perimeter - October 2022 - 40
Supermarket Perimeter - October 2022 - 41
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Supermarket Perimeter - October 2022 - 67
Supermarket Perimeter - October 2022 - 68
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