Supermarket Perimeter - October 2022 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
Publishing
TROY ASHBY
Publisher
GRETCHEN WAGNER
National Account Executive
KATHI D. GILLELAND
Senior Director of Marketing
and Promotions
WHITNEY HARTMAN
Sales Enablement Specialist
DUSTIN PICKMAN
Audience Development Director
CARLEA SCHULER
Audience Database Specialist
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
KATELYN BETZ
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
ANDY NELSON
anelson@sosland.com
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supermarketperimeter.com
OCTOBER 2022 - 3
Value
proposition
There's price, and then there's value.
Call me Captain Obvious for that great insight. But the price/value equation has gained
new dimensions in the COVID/inflation Age - some maybe not so obvious.
In a recent IRI webinar, industry leaders discussed many of the current trends in retail
grocery, and it was striking how many revolved around price and value.
Yes, of course consumers are pinching pennies where they can in what is the worst
inflationary period in four decades.
But it's not all about price, not even close. Where shoppers can still find value in
what they're buying, they're having no trouble spending more to get it, sometimes
considerably more.
Jonna Parker, principal of the Fresh Center for Excellence at IRI, put it in slightly different
terms: " essentials " vs. " nonessentials. "
This might seem obvious. When it comes to food, we could maybe agree on bread, milk,
eggs, and the affordable proteins, fruits and vegetables of your choice as essential.
But it's not that simple, Parker said.
" People are cutting back on nonessentials, but what's 'essential' is unique and
personalized. "
For instance, for many consumers " essential " means " fresh " and " convenient " -a fact that
should be music to the ears of managers of fresh perimeter departments.
In prepared foods, for instance, if you can beef up your offerings of ready-to-eat and
grab-and-go meal solutions and other products that make big checks in the fresh and
convenient boxes, you're pretty much set.
Deli-prepared, again to use Parker's terms, is " trending extremely high. "
" Deli entrees are such a fascinating story, " she said. " Asian- and Mexican-based entrees,
for instance. And sushi, which was the single largest contributor year-over-year. "
The fresh-made sandwich category is also thriving. A quick and easy lunch that also
checks the " healthy " box is high on convenience-minded consumers' lists.
" Value, convenience and health and wellbeing are very important to consumers, and it's
why fresh sales are still strong despite inflation, " said Rick Stein, vice president of fresh foods
for FMI - The Food Industry Association, another participant in the webinar.
Seems obvious, now that you think about it.
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
Supermarket Perimeter - October 2022 - 23
Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
Supermarket Perimeter - October 2022 - 32
Supermarket Perimeter - October 2022 - 33
Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
Supermarket Perimeter - October 2022 - 38
Supermarket Perimeter - October 2022 - 39
Supermarket Perimeter - October 2022 - 40
Supermarket Perimeter - October 2022 - 41
Supermarket Perimeter - October 2022 - 42
Supermarket Perimeter - October 2022 - 43
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Supermarket Perimeter - October 2022 - 45
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Supermarket Perimeter - October 2022 - 47
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Supermarket Perimeter - October 2022 - 66
Supermarket Perimeter - October 2022 - 67
Supermarket Perimeter - October 2022 - 68
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