Supermarket Perimeter - October 2022 - 30

Deli
CATERING
Retail delis can beef up their catering
menus by adding barbecue
BY HAYLEY HYER
FOR RETAIL DELIS LOOKING TO ADD OLD-STYLE BARBECUE TO THEIR CATERING MENUS,
Blue Springs, Mo.-based Zarda Bar-B-Q & Catering Co. offers a line of fully cooked, hickory-smoked
barbecue meats and beans. Zarda's baked beans were the first product the company began selling
to retail stores 25 years ago.
" For a retailer, barbecue has become one of the most popular menu selections, even for
weddings and rehearsal dinners, " said Dave Schwirtz, business development, Zarda Bar-B-Q.
" Grocery retailers doing catering well will have a barbecue menu. "
Zarda's offerings for retail include sliced brisket, burnt ends, pulled pork, pulled chicken, baked
beans and St. Louis-style ribs. All meats except for the ribs are shipped frozen in 10-pound cases.
The ribs are available in cases of 12 slabs, and the baked beans can be purchased in cases of 12
1-pound containers, eight 3-pound containers or even 18-pound buckets.
The meats that Zarda offers are available with or without sauce. Schwirtz said that retailers in
areas that have popular local barbecue sauce companies, such as Nashville, Tenn., may opt to
order Zarda meats without sauce to add their own region's favorite flavors instore. Retailers can
also add their own potato salad, coleslaw, macaroni and cheese and other deli sides to round out
their barbecue catering menus.
" Barbecue is now well beyond the values of Kansas City or the Midwest, " Schwirtz said. " We're
shipping all over - as far up north as Minnesota, as far east as Tennessee, as far south as Texas and
as far west as Arizona. "
A key benefit for retailers ordering their barbecue meat from restaurants like Zarda is the
authentic hickory-smoked flavor that only comes from the old-style smokers that they use,
Schwirtz said.
" All of us in retail, whether it's restaurant or deli, we're looking for those repeat sales, " Schwirtz
said. " When you present the customer with something that's authentic, that's real, you're going
to get an audience. You're going to wow them. The product speaks for itself. You can build a
reputation as a place for barbecue as a retailer. "
30 - OCTOBER 2022
supermarketperimeter.com
Zarda Bar-B-Q entered
the supermarket deli
industry in 1997 with its
KC Classic Baked Beans
as its first retail product.
The restaurant was
founded in Blue Srings,
Mo. by brothers Jerry
and Mike Zarda in 1976.
Their youngest brother,
Steve Zarda, joined the
business shortly after,
and many other members
of the Zarda family have
remained involved in the
family business.
ZEPHYR DIGITAL DESIGN AND ZARDA BAR-B-Q
http://www.supermarketperimeter.com

Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
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Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
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Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
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