Supermarket Perimeter - October 2022 - 31

Schwirtz said the process for sampling Zarda's products can be a fun,
bonding experience for retailers.
" Barbecue is relational, " Schwirtz said. " Our philosophy is barbecue
puts people around the table. We show up and do a catering order for
their staff, and their staff is going to taste all of our product line, sauced
and without sauce. Sometimes they mix and match. Either way, they're
going to get a great meal and enjoy some Kansas City barbecue. "
For retailers in states further away, Zarda offers to ship the product to
them and fly a team out to show retailers how to reheat the products
and set everything up.
barbecue business. "
Dave Schwirtz, Zarda Bar-B-Q
We'll put you in the
" When you're catering, it's weddings, retirement parties or employee
picnics - usually celebrating an accomplishment or benefit, " Schwirtz
said. " We do believe that barbecue makes life better and gives us an
opportunity to slow down, make conversation. "
When ordering full-service catering of an event, Schwirtz said that
consumers typically select ribs, a brisket item, pulled pork and possibly
pulled chicken if they are looking for a better-for-you option.
Beyond full-service catering, Schwirtz said there are two other ways
retailers can utilize Zarda's barbecue meats and baked beans.
" We also look at it as drop-off, and then there's the pickup order, "
Schwirtz said. " For the grocery retailer, you've got an opportunity to
take advantage of your catering in all three areas. What are you doing to
generate business in pickup, delivery and full-service? "
Zarda Bar-B-Q, Hy-Vee partner with
MLB, NFL players for charity
Throughout the 2022 baseball season, Zarda supplied Hy-Vee Market
Grilles with a limited reserve sandwich called the 'Big Dozier' in
partnership with Kansas City Royals player Hunter Dozier.
Part of the proceeds from this sandwich were donated to Tampa, Fla.based
Big Brothers Big Sisters of America, an organization that partners
youth with mentors.
The 'Big Dozier' was available through the end of the baseball
season and will return at the beginning of next year's season. In the
meantime, Zarda and Hy-Vee announced on Aug. 31 that Kansas
City Chiefs cornerback L'Jarius Sneed has partnered with them to
launch his own sandwich, the 'KC Takeaway,' a nod to Sneed's football
position since the defense is always trying to take the ball away,
Schwirtz said.
" The sandwich is burnt ends on the bottom, pepper jack cheese,
pulled pork, another layer of pepper jack cheese, covered with thin
sliced hickory smoked ham and Zarda's KC Classic barbecue sauce on a
toasted bun, " Schwirtz said.
The 'KC Takeaway' launched in Zarda restaurants and Hy-Vee Market
Grilles on Sept. 9 and will continue to be available through the end of
the football season, up until the Big Game.
" We've all been pent up with the pandemic, " Schwirtz said. " To have a
fun sandwich while doing something amazing for the community is just
such a win. "
While the 'KC Takeaway' is available for instore dining, consumers can
also place larger to-go orders of the sandwiches from Hy-Vee Market
Grilles for parties and other get-togethers.
" Grocery stores along with restaurants are really on a make-up trail, "
Schwirtz said. " Demand is extremely high as people put off a lot of
occasions and are now celebrating. "
Schwirtz said that during football season, many consumers will
also order from retailers that have barbecue catering menus for their
tailgating parties at the games.
" Tailgating is just another word for catering, " Schwirtz said.
supermarketperimeter.com
OCTOBER 2022 - 31
Kansas City Chiefs
cornerback L'Jarius
Sneed holds a 'KC
Takeaway' sandwich at
a Hy-Vee Market Grille.
http://www.supermarketperimeter.com

Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
Supermarket Perimeter - October 2022 - 22
Supermarket Perimeter - October 2022 - 23
Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
Supermarket Perimeter - October 2022 - 26
Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
Supermarket Perimeter - October 2022 - 30
Supermarket Perimeter - October 2022 - 31
Supermarket Perimeter - October 2022 - 32
Supermarket Perimeter - October 2022 - 33
Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
Supermarket Perimeter - October 2022 - 36
Supermarket Perimeter - October 2022 - 37
Supermarket Perimeter - October 2022 - 38
Supermarket Perimeter - October 2022 - 39
Supermarket Perimeter - October 2022 - 40
Supermarket Perimeter - October 2022 - 41
Supermarket Perimeter - October 2022 - 42
Supermarket Perimeter - October 2022 - 43
Supermarket Perimeter - October 2022 - 44
Supermarket Perimeter - October 2022 - 45
Supermarket Perimeter - October 2022 - 46
Supermarket Perimeter - October 2022 - 47
Supermarket Perimeter - October 2022 - 48
Supermarket Perimeter - October 2022 - 49
Supermarket Perimeter - October 2022 - 50
Supermarket Perimeter - October 2022 - 51
Supermarket Perimeter - October 2022 - 52
Supermarket Perimeter - October 2022 - 53
Supermarket Perimeter - October 2022 - 54
Supermarket Perimeter - October 2022 - 55
Supermarket Perimeter - October 2022 - 56
Supermarket Perimeter - October 2022 - 57
Supermarket Perimeter - October 2022 - 58
Supermarket Perimeter - October 2022 - 59
Supermarket Perimeter - October 2022 - 60
Supermarket Perimeter - October 2022 - 61
Supermarket Perimeter - October 2022 - 62
Supermarket Perimeter - October 2022 - 63
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Supermarket Perimeter - October 2022 - 65
Supermarket Perimeter - October 2022 - 66
Supermarket Perimeter - October 2022 - 67
Supermarket Perimeter - October 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
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