Supermarket Perimeter - October 2022 - 34

Meat
eat & Poultry
Premium
cuts
BY ANDY NELSON
DURING THE PANDEMIC, Americans realized they could recreate the
restaurant experience at home with premium cuts from their grocery
store's meat case.
For many, that change has become a permanent one, and it's
showing up in retailers' bottom lines, as demand for premium remains
very strong.
Arkansas City, Kan.-based Creekstone Farms' premium lineup
includes Premium Black Angus Beef, Natural Black Angus Beef and AllNatural
Heritage Duroc Pork.
Many consumers also consider claims-based meat, such as
antibiotic-free and no-added hormones, to be premium, said Jim
34 - OCTOBER 2022
Rogers, Creekstone's senior vice president of sales. And according to
Midan Marketing beef attributes research, 42% of consumers equate " all
natural " with " quality. "
For consumers who consider " premium " to mean " raised without
antibiotics " or " no-added hormones, " Natural Black Angus Beef is the
perfect fit, Rogers said. For those who want Black Angus genetics and
stress-free handling that results in premium beef, Premium Black Angus
Beef is the one.
Retailers must remember, Rogers said, that " premium " means
different things to different people. For some, a USA-raised, Choice strip
is premium. Others consider a brisket blend burger premium.
supermarketperimeter.com
TYSON
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
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Supermarket Perimeter - October 2022 - 11
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Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
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Supermarket Perimeter - October 2022 - 16
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Supermarket Perimeter - October 2022 - 34
Supermarket Perimeter - October 2022 - 35
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Supermarket Perimeter - October 2022 - 37
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