Supermarket Perimeter - October 2022 - 35

However you define it, demand for premium is definitely going up,
Rogers said.
" In the last two years, home cooks diversified their at-home menus,
and many purchased premium meats to recreate restaurant experiences
at home. We've had strong foodservice demand for many years, but the
last two years have seen especially strong retail demand. "
Britney Banuelos, senior fresh meats brand manager for Springdale,
Ark.-based Tyson Foods, couldn't agree more.
" We've seen strong demand for our premium offerings this year, " she
said. " High-quality offerings in the meat case elevate consumers' overall
perception of the store, driving higher basket rings and creating loyal
shoppers. "
Case-ready premium offerings do particularly well among those
shopping for groceries online, Banuelos added.
" Freezer-ready, pre-portioned packaging that clearly calls out the
attributes they are seeking checks every box for this consumer. "
Branding premium
Tyson's premium lineup is led by its dual-protein, dual-tier brand,
Chairman's Reserve Meats, which offers a " top-of-the-line Angus beef
and pork eating experience, " Banuelos said.
The best of the best from Chairman's Reserve include Platinum
Angus and Prime Pork. Platinum Angus sits at the elite upper 1/3 USDA
Choice quality grade, meaning it's one step away from Prime, Banuelos
said. Prime Pork offers a restaurant-quality experience at home,
delivering Tyson's best-in-class in marbling, color and pH for ultimate
tenderness.
New for Chairman's Reserve is a case-ready line of Prime Pork
offerings, including a ribeye chop and a thick-cut New York Pork Chop.
The overall demand for high-quality, premium beef remains steady,
but the marketplace dynamics changed during COVID, said Mike Drury,
president of Omaha, Neb.-based Greater Omaha Packing Co.
" During the pandemic, many home cooks sharpened their skills in the
kitchen, and as things normalize, we are seeing the effects of that at the
meat case, " Drury said. " Consumers are recreating restaurant meals at
home, increasing the retail demand for USDA Prime and premium beef
offerings. "
Even with inflationary pressures, he added, consumers often find
it less expensive to cook a high-quality steak at home. Americans
demand the affordable luxury of great beef whether it's at home or in a
restaurant.
Greater Omaha Packing Co.'s premium roster includes Greater
Omaha Hereford and Greater Omaha Angus products. All of the
company's beef is processed in its single-plant facility in Omaha, and
the majority of its cattle are sourced from within 200 miles from young,
English breeds.
" This enables us to tightly control quality, providing our retail
customers a consistent supply of the highest quality premium beef, "
Drury said. " We work with our customer partners to offer custom
craftsmanship in their premium meat case, direct from a single source
plant, ensuring reliability and consistency. "
By using Greater Omaha's skilled labor and packaging flexibility, he
added retailers can fill the meat case based on demand with high dollar
sales and minimize concerns of labor and shrink.
supermarketperimeter.com
OCTOBER 2022 - 35
PREMIUM CUTS FROM
ACROSS THE POND
The Dutch Meat Industry Association's
premium lineup for US retailers is headlined
by its Trusted Veal products.
" Trusted Veal from Europe is desired for its
light color and delicate taste and texture, "
according to the association. " It offers a
high nutrition profile and an elevated eating
experience held in high regard among both
chefs and consumers around the world. "
Trusted Veal is raised from calves fed a diet
of milk and multigrain fodder. Over the
years, European and Dutch knowhow have
developed Dutch veal into a premium meat
with one of the most advanced quality control
programs in the world, according to the
association.
Each animal is humanely raised in sustainable
environments and can be traced to the farm
where it was raised. The calves are slaughtered
between six to eight months of age and on
average weigh 450-500 pounds, giving
Trusted Veal a tender texture and taste.
Veal is in the " adoption stage " in both the
retail and foodservice industries in the US,
according to the association.
" We're working hard to elevate it as a
premium protein. We've invested considerably
in the US market to support retailers and
build awareness of Dutch veal through events
like the New York City Wine & Food Festival.
Much of our recent growth in the retail space
has come from demand for more protein
options and specialty grocers. "
According to Datassential data cited by
the association, 54% of consumers at least
somewhat regularly purchase global food and
beverage items at retail. Veal, which is popular
around the world, is gaining popularity in the
US, opening up a " world of possibilities for
retailers, " according to the group.
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
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Supermarket Perimeter - October 2022 - 24
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Supermarket Perimeter - October 2022 - 35
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Supermarket Perimeter - October 2022 - 40
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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