Supermarket Perimeter - October 2022 - 42

Produce
Packaged
PRODUCE
BY ANDY NELSON
IN THE POST-COVID WORLD, consumers want their fresh produce in packaging
where it hasn't been touched while on the store shelf, said Crystal Chavez,
marketing coordinator of Santa Maria, Calif.-based Gold Coast Packing.
" Less plastic was the way before COVID, to be more sustainable, " Chavez said.
Gold Coast and
other shippers have
seen demand for
their packaged fresh
produce products
soar in recent years.
" While we are all aiming to be more sustainable, the conversation of too much
packaging in produce has changed. "
Yes, Americans are still committed to using less plastic (or at least say they are).
But a health scare as serious as COVID shakes people to the core, and makes them
put health first.
Health first, but convenience is a close second - another reason for the huge
surge in demand for packaged produce, Chavez said.
" The advantage of packaged produce is that it's washed, cut or trimmed and
ready to be eaten straight out of the bag or added to your favorite recipe, " she said.
" All of the work is done for the consumer, which cuts down on prep time. "
Value-added packaged produce also allows consumers to see the quality of the
product they're purchasing.
When you buy a head of broccoli, you can't see if there are any quality
issues until you take it home and cut into it. When it's pre-cut, pre-washed and
packaged, Chavez said, you're able to see the great condition the product is in,
with no surprises.
Multivac packaging product prioritizes sustainability
Packaging innovator Mulitvac's latest products, Top Wrap and Top Close, are a more
sustainable labeling solution for fresh produce trays.
In contrast to full wrap labelling, the label is only applied to the top and two sides, and
not around the complete pack. This saves material and ultimately resources, and the
label achieves its purpose in equal measure.
" Thanks to a combination of cardboard trays and standard self-adhesive labels made
of paper or renewable materials, this produces a pack that can be sorted perfectly
into its separate components for recycling, " said Michael Reffke, product manager for
labelling technology at MULTIVAC Marking & Inspection.
42 - OCTOBER 2022
supermarketperimeter.com
GOLD COAST, MULTIVAC
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
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Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
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