Supermarket Perimeter - October 2022 - 50

Seafood: Value-added
In the past few months, sales of premium items have slowed and
there has been greater contraction among lower income households,
Roerink said.
" Lower income households were driving a lot of the growth in 2020
and early 2021, but in the latest six months, we see them pulling back on
spending hard as inflationary pressures are real. "
Retailers up value-added seafood presentation
Prepared meals feature seafood much more frequently now than they
did five years ago, Roerink noted, and retailers are finding very creative
ways to present the dishes.
" Retailers are making use of a variety of different ready-to-cook
packages, from aluminum trays to oven bags to cedar planks. All this
makes for easy preparation and clean up and shoppers not having to
touch the product, which many do not like to do. "
Retailers are also going after different meal occasions - especially
grilling. At numerous supermarket visits across the United States this
summer, Roerink noted that several grocers were selling shrimp kebabs,
salmon kebabs, and marinated salmon on cedar planks for grilling.
Coborn's, Cub's and Hy-Vee are just some of the retailers effectively
merchandising grilling options, Roerink said. Plus, Encino, Calif.-based
Gelson's Markets offers Salmon Lollypops, drizzled with three different
grilling sauces, shrimp skewers, and other plain and marinated kabobs.
Some grocers also featured signage explaining to consumers how to
grill seafood along with meat, Roerink added.
Salmon is making appearances more in the deli prepared area - both
on salads and as a center-of-plate protein instead of grilled or fried
chicken, Roerink said.
" Salmon is also a frequent guest in meal kits, " she said.
Fresh Market typically carries a salmon meal kit in addition to a
number of chicken options.
Retailers are utilizing several other types of seafood as well. Publix
premiums for items that make their lives better and value-added
seafood helps to 'bring the restaurant experience home.' "
Anne-Marie Roerink, principal at 210 Analytics, which works with IRI,
agrees that value-added offers several benefits to shoppers.
" For those who still have some disposable income, convenience is
still in the lineup simply because life's hectic-ness is back, " she said.
" While we still have more people working from home, offices have
started to open back up a few days a week for most. Evening and
weekend activity is back. Schools and colleges are back in person. All
that is recreating the time crunch of old, with the added complication
of 40-year high inflation. "
It's not just about saving shoppers time, she added.
" It's also about having something different. Consumers say it's easier
to buy something that's pre-marinated than having to buy all the
different items for it. Others say they couldn't get it to taste quite as
well as the seafood expert can. Taste has a lot to do with the popularity
as well. "
At the same time, it's difficult to predict how shoppers will react to
inflation, Roerink said.
" In the same shopping basket, we see people buy ultra value items
but also premium items or time-saving items that come at a price
premium. "
50 - OCTOBER 2022
carries a lobster linguine in vodka sauce " that is in an easy, ready-tocook
in the oven bag. It takes 20 minutes; scoop it on your plate and
you're done. "
Many grocers offer to season and steam customers' seafood for free.
" It allows people to pick exactly the flavor they like or what matches
their meal, but still have the convenience of having everything done for
them, " Roerink said.
Hen House in Kansas City, Kan., and Hy-Vee in Des Moines, Iowa,
offer great " steam and season " programs, Roerink said. In addition,
Shriver, La.-based Rouses Markets Rouses offers boiled shrimp, crab, and
crawfish year-round.
Rouses also offers cooked platters of crawfish, shrimp, and snow crab
along with a platter featuring snow crab, potatoes corn, and corn with
herb parmesan garlic sauce and Cajun butter.
Bacon-wrapped shrimp and scallops are popular at Rouses during the
summer, along with shrimp, tuna, swordfish and salmon kabobs.
Grocers can increase their sales of value-added seafood offerings
further by catering to consumers looking for value, healthfulness, and
convenient meal solutions, Roerink said. They should " emphasize
solutions for all. We already firmly play in healthfulness: consumers very
much associate seafood with being generally healthful. How can we
offer cost-effective solutions and convenient ones? "
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
Supermarket Perimeter - October 2022 - 17
Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
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Supermarket Perimeter - October 2022 - 24
Supermarket Perimeter - October 2022 - 25
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Supermarket Perimeter - October 2022 - 27
Supermarket Perimeter - October 2022 - 28
Supermarket Perimeter - October 2022 - 29
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Supermarket Perimeter - October 2022 - 37
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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