Supermarket Perimeter - October 2022 - 58

SPOTLIGHT
The global sous vide machine
market was valued at $180 million
in 2017 and was forecast to reach
$1.28 billion dollars by 2023.
(Statista)
many applications, especially
as an on-the-go protein that's
perfect for quick meal solutions.
Its single pouch packaging
configuration, Batchelor said,
makes it applicable to many
consumers - you can pick
as many as you need to feed
your group.
" We've seen more requests
for our products in the last year
in retail and in deli where this
item could be used both instore
for fresh meal prep or bought by
the consumer to take home and
prepare as they wish, " he said.
" Being savory marinated with just
a little broth, salt and pepper, they
provide the perfect canvas for the
home chef to get creative with
or just make a simple, delicious
home cooked meal. "
Wayne-Sanderson's retail
sous vide products, Batchelor
added, " tick all the boxes " for the
company's customers. They're
all natural/clean label recipes,
and they provide customers with
a convenient, delicious protein
source. In addition, a portion
of Wayne-Sanderson's product
line showcases the company's
responsible growing practices
through the use of NAE and GAP2
Birds (Naked Truth).
Looking ahead, Batchelor
said Wayne-Sanderson will
continue to respond to its
customers' needs as its sous vide
offerings grow.
" We believe that single-serve in
both the cold case and deli areas
are viable for continued growth. "
Healthy - and convenient
Kevin's retail partners are focused
on expanding their prepared
meals assortment to include
healthy, adventurous recipes
without sacrificing flavor or
the convenience that section is
known for, McCray said. Kevin's
fits the bill perfectly by providing
a broad, multi-cultural menu of
products that drive a new, healthconscious
shopper to the HMR
section.
" Consumers love the ability
to meal prep without the 'prep,' "
McCray said. " The most common
feedback we get is thank you
notes from people who are
grateful for culinary shortcuts
that help them eat clean without
sacrificing time or flavor. "
More than ever, people are
trying to improve their lifestyle
habits. Kevin's, McCray said, is
happy to be a resource to help
people actually do it.
In addition to its own strong
product offer, Kevin's is benefiting
from " very strong " demand for
the sous vide category in general.
" The cat is out of the bag that
sous vide can deliver the added
convenience of fully cooking
your protein or vegetables, while
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Supermarket Perimeter - October 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - October 2022

Supermarket Perimeter - October 2022 - Intro
Supermarket Perimeter - October 2022 - FCa
Supermarket Perimeter - October 2022 - FCb
Supermarket Perimeter - October 2022 - 1
Supermarket Perimeter - October 2022 - 2
Supermarket Perimeter - October 2022 - 3
Supermarket Perimeter - October 2022 - 4
Supermarket Perimeter - October 2022 - 5
Supermarket Perimeter - October 2022 - 6
Supermarket Perimeter - October 2022 - 7
Supermarket Perimeter - October 2022 - 8
Supermarket Perimeter - October 2022 - 9
Supermarket Perimeter - October 2022 - 10
Supermarket Perimeter - October 2022 - 11
Supermarket Perimeter - October 2022 - 12
Supermarket Perimeter - October 2022 - 13
Supermarket Perimeter - October 2022 - 14
Supermarket Perimeter - October 2022 - 15
Supermarket Perimeter - October 2022 - 16
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Supermarket Perimeter - October 2022 - 18
Supermarket Perimeter - October 2022 - 19
Supermarket Perimeter - October 2022 - 20
Supermarket Perimeter - October 2022 - 21
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