Supermarket Perimeter - October 2024 - 10

Wonderful Pistachios
debuts first seasonal
No Shells flavor
Los Angeles-based
Wonderful Pistachios has
launched its first limitedtime
seasonal No Shells
product with a new Sweet
Cinnamon flavor. The
company said the pistachios
taste like a cinnamon roll
with a crunchy twist. Each
serving contains six grams
of protein.
" As consumers look for
festive treats this holiday
season, they can often feel
guilty for overindulging, "
said Diana Salsa, vice president of marketing for Wonderful Pistachios.
" We are excited to offer a delicious, guilt-free snack that can double as
a great stocking stuffer and is a sweet alternative to those indulgent
holiday desserts. "
The new flavor is available now through the end of 2024 in 5.5-ounce
bags, which have a holiday-themed design featuring snowflakes and
cinnamon sticks tied with a plaid ribbon.
With their order, retailers can also receive a custom Sweet Cinnamonthemed
72-count merchandising display with the option to add a festive
balloon to attract more attention and drive impulse purchases.
Wonderful is also supporting the launch with a " dedicated digital
campaign and content creator partnerships to increase awareness on
social media, public relations activations, and retail-specific programs to
drive purchases at the store-level. "
Avocados and football
For the second year in a row, Avocados From Mexico (AFM) partnered
with the College Football Playoff (CPF) as the Official Avocado Brand of
the CFP.
" This year, the competition will be the most exciting yet, " said Ryan
Allen Hall, senior director of public events and sponsorships for the CFP.
" And it's all possible because of the support of college football fans.
That's why we're committed to an exceptional fan experience and why
we are excited to partner again with Avocados From Mexico. "
The company launched its new marketing campaign for the season,
'Always a Good Play,' along with its first school-specific sponsorship
with University of Georgia Athletics, courtesy of Learfield's Sports
Marketing, AFM said.
AFM has also expanded its Disney College Football partnership to
be the presenting sponsor of the ESPN Noon Halftime Show and the
presenting sponsor of a new pre-game show on SEC Network, " SEC
Now Live From. "
" Football and guacamole go hand-in-hand, and
this year the CFP is anticipated to have even more
viewers and occasions to enjoy fresh Avocados
From Mexico, " said Stephanie Bazan,
AFM's senior vice president of
commercial strategy and execution.
" That's what makes this partnership
such a perfect fit. Being the Official
Avocado Brand of such a beloved
event allows us to reach football
fans across the country and remind
them to shop for fresh avocados
to prepare their game day recipes,
whether they're tailgating or
watching at home. We're incredibly
Avocado sales break
records during
summer holidays
The Mission Viejo, Calif.-based Hass
Avocado Board (HAB) reported
record-breaking sales highs from Cinco
De Mayo, Memorial Day and Father's
Day celebrations in the second quarter.
According to HAB, the sales from
the three holidays combined reached
154.6 million units, generating $191.6
million in sales. This was a $32.4 million
increase in sales compared to 2023.
HAB shared three main highlights from
its Avocado Holiday Retail Recap:
10 - OCTOBER 2024
" Cinco De Mayo sales
and units soared, reaching
four-year highs in both
dollars and units. Avocado
units reached 59.8M, a
+2% increase versus the
prior year, while dollar sales
soared +22% to $68.5M.
Small avocados (4046)
drove unit growth during
the holiday, contributing
an additional +3.1M
units to the category. "
" During Memorial Day,
avocado dollars climbed
+18% to $61.5M in sales
while units fell -2% to
47.5M units. The average
holiday selling price reached
$1.29/unit, a +20% increase
compared to the prior year. "
" Father's Day avocado
dollar sales secured $61.6 in
sales, a four-year high and
a +22% increase from the
prior year while unit sales
declined -1% to 47.3M units.
Large avocados promotions
performed well during
the holiday generating
the highest promotional
volume lift at +20%. "
supermarketperimeter.com
MM - stock.adobe.com, Wonderful Pistachios, Avocados From Mexico
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Supermarket Perimeter - October 2024

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