Supermarket Perimeter - October 2024 - 46

Meat & Poultry
Home
processing
options
Excalibur Seasoning is
also tapping into the huge
growth in home processing
of game such as venison,
turkey and bison, at least of
some of which is driven by
the higher cost of meats at
grocery, said John Brewer,
the company's vice president
of sales and marketing.
In support of the trend,
Excalibur offers its best-selling
seasoning blends sold in unit
sizes to process small batches
including Maple Breakfast
sausage, Beer Bratwurst,
and Italian Sausage.
Gourmet Mushroom, Better
Burger, and Buttery Prime
Rib patty seasonings are
also popular with processors
seasoning their ground
venison. Excalibur also
offers reduced unit sizes for
producing jerky, summer
sausage, and snack sticks.
The company's bestselling
marinades are also
available in smaller units.
" We partnered with a large
sporting goods retail chain
on a private label brand of
this program with great
success, and I believe sales
will continue to climb in
this category, " Brewer said.
" There's a lot of opportunity
for growth of this sausage
program, especially when it's
merchandised near retail meat
cases for customers who want
to process proteins at home. "
46 - OCTOBER 2024
SWEET AND SAVORY FLAVORS ARE A CLASSIC COMBINATION, and the reason behind
Excalibur Seasoning's new Hot Honey Beer rub, designed specifically for bacon, said John
Brewer, the company's vice president of sales and marketing.
" Cane and brown sugar add the sweet to this blend, and natural beer flavor is prominent in the
bite. The red pepper gives it a mild heat and a touch of clove provides the finish that makes for a
fantastic bacon rub. "
Well-received by customers thus far, Hot Honey Beer rub has been described as " bacon with a
kick " , " unique " and " a great addition to our bacon offerings, " Brewer said.
And it's not just good on bacon. Excalibur customized the blend for application on popcorn at
the request of a snack food manufacturing customer, and it's been so far. Moviegoers should find
it at concessions in theaters this fall, Brewer said.
Two other new flavors for Excalibur in the bacon realm are Bacon BBQ patty blend, a
combination of the flavors in the company's popular Smokehouse BBQ rub, and Hickory Smoked
Bacon flavor salt.
Ground beef reigns supreme as the top choice for grill masters, Brewer, making Bacon BBQ
patty blend the the perfect addition for Excalibur.
Excalibur is also bullish on its Tarragon and White Wine marinade, a rich and creamy blend
featuring aromatics of shallots, garlic, and tarragon and a white wine finish.
" This is one of my favorite marinades, especially when applied to boneless, skinless chicken
thighs, " Brewer said. " Our customers tell us it's packed with flavor and shows fantastically in the
meat case, or even in Cryovac packaging for freezer display. "
Liquor paired with proteins is trending, as customers are drawn to alcohol-infused flavors in
product names, he added.
Excalibur has discovered what it thinks is the next generation in uncured and cleaner-label
seasonings, Brewer said.
supermarketperimeter.com
Seasonings
and
marinades
By Andy Nelson
Excalibur, Cargill

http://www.supermarketperimeter.com

Supermarket Perimeter - October 2024

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