Supermarket Perimeter - October 2024 - 50
Produce: SEPC Fresh Innovations
Price is also at the top of the list when consumers were asked to
What shoppers want
There's substantial interest among shoppers for
continued innovation in the produce department.
45% are interested in
one or more areas of
innovation.
33% of shoppers are
interested in different
sizes of the same item
49% in items with more
nutrients (i.e. extra
vitamin C or D)
41% in a different eating
experience/texture
(i.e. crispy, crunchy,
seedless, etc.)
33% in a different size of
a common product (e.g. a
small iceberg lettuce)
33% in easier/nicer
preparation (i.e.
tearless onions)
31% in a different
flavor (i.e. extra sweet
tomatoes)
24% in a different color
(i.e. a pink banana).
name the prompts that would likely lead them to buy more fresh fruits
and vegetables.
Sixty-two percent cited better prices, followed by 44% if produce
were to last longer, 31% if assortment were greater, 29% if fresher, 26%
if it was prepared safely, 21% if they knew whether it was prepared
in-store or elsewhere, 17% if they had the ability to create their own mix
of products and 19% if organic offerings were better.
" Shoppers today are constantly balancing budget versus needs
and wants, " Sherrod said. " The ultimate value equation is far more
than the lowest price alone. In fact, 93% of consumers are willing to
splurge a little when the time is right. Health, holidays, sustainability,
and convenience are important reasons for consumers to spend a little
more than normal. "
Looking beyond price
That said, the solution for retailers isn't just as simple as lowering prices.
" Price and promotions are important, but the consumer value
equation is far more than just the lowest price, " Roerink said.
That's because we now live in what Roerink has come to call " The
World of AND. " Price and convenience, price and health, price and
social responsibility. Consumers have a variety of different words they
like to see after " price, " and successful suppliers and retailers must get
comfortable with as many of them as possible.
50 - OCTOBER 2024
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Supermarket Perimeter - October 2024
Table of Contents for the Digital Edition of Supermarket Perimeter - October 2024
Supermarket Perimeter - October 2024 - Intro
Supermarket Perimeter - October 2024 - 1
Supermarket Perimeter - October 2024 - 2
Supermarket Perimeter - October 2024 - 3
Supermarket Perimeter - October 2024 - 4
Supermarket Perimeter - October 2024 - 5
Supermarket Perimeter - October 2024 - 6
Supermarket Perimeter - October 2024 - 7
Supermarket Perimeter - October 2024 - 8
Supermarket Perimeter - October 2024 - 9
Supermarket Perimeter - October 2024 - 10
Supermarket Perimeter - October 2024 - 11
Supermarket Perimeter - October 2024 - 12
Supermarket Perimeter - October 2024 - 13
Supermarket Perimeter - October 2024 - 14
Supermarket Perimeter - October 2024 - 15
Supermarket Perimeter - October 2024 - 16
Supermarket Perimeter - October 2024 - 17
Supermarket Perimeter - October 2024 - 18
Supermarket Perimeter - October 2024 - 19
Supermarket Perimeter - October 2024 - 20
Supermarket Perimeter - October 2024 - 21
Supermarket Perimeter - October 2024 - 22
Supermarket Perimeter - October 2024 - 23
Supermarket Perimeter - October 2024 - 24
Supermarket Perimeter - October 2024 - 25
Supermarket Perimeter - October 2024 - 26
Supermarket Perimeter - October 2024 - 27
Supermarket Perimeter - October 2024 - 28
Supermarket Perimeter - October 2024 - 29
Supermarket Perimeter - October 2024 - 30
Supermarket Perimeter - October 2024 - 31
Supermarket Perimeter - October 2024 - 32
Supermarket Perimeter - October 2024 - 33
Supermarket Perimeter - October 2024 - 34
Supermarket Perimeter - October 2024 - 35
Supermarket Perimeter - October 2024 - 36
Supermarket Perimeter - October 2024 - 37
Supermarket Perimeter - October 2024 - 38
Supermarket Perimeter - October 2024 - 39
Supermarket Perimeter - October 2024 - 40
Supermarket Perimeter - October 2024 - 41
Supermarket Perimeter - October 2024 - 42
Supermarket Perimeter - October 2024 - 43
Supermarket Perimeter - October 2024 - 44
Supermarket Perimeter - October 2024 - 45
Supermarket Perimeter - October 2024 - 46
Supermarket Perimeter - October 2024 - 47
Supermarket Perimeter - October 2024 - 48
Supermarket Perimeter - October 2024 - 49
Supermarket Perimeter - October 2024 - 50
Supermarket Perimeter - October 2024 - 51
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Supermarket Perimeter - October 2024 - 53
Supermarket Perimeter - October 2024 - 54
Supermarket Perimeter - October 2024 - 55
Supermarket Perimeter - October 2024 - 56
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Supermarket Perimeter - October 2024 - 58
Supermarket Perimeter - October 2024 - 59
Supermarket Perimeter - October 2024 - 60
Supermarket Perimeter - October 2024 - 61
Supermarket Perimeter - October 2024 - 62
Supermarket Perimeter - October 2024 - 63
Supermarket Perimeter - October 2024 - 64
Supermarket Perimeter - October 2024 - 65
Supermarket Perimeter - October 2024 - 66
Supermarket Perimeter - October 2024 - 67
Supermarket Perimeter - October 2024 - 68
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
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