Supermarket Perimeter - October 2024 - 58
Seafood: Shellfish
Deli prepared items also allow consumers to try something they
It also makes great marketing sense to utilize events and holidays for
haven't had before or try a different flavor than they would normally
make themselves.
" This means great opportunity for marinated salmon, cod or shrimp
- all items with high household penetration, " Roerink said.
Additionally, many consumers still are not comfortable preparing
seafood at home even if they eat at a restaurant, according to Roerink.
So, oven-ready dishes - whether it is seafood alone or a full meal that
contains seafood as a component - are an ideal solution for the lessthan-confident
cook.
Education's role
Retailers can also benefit from appealing to the shoppers who would
like to cook seafood meals themselves, with recipes and other
education and marketing.
As Americans continue to prepare meals at home more, grocers
should show shoppers how easy shellfish - particularly shrimp - is to
prepare at home.
" Shrimp is extremely versatile as it can be added to just about any
entrée or appetizer as an ingredient in addition to being part of a main
course, " Resner said.
Retailers should also leverage their marketing departments to better
advertise how versatile shrimp is - along with its nutritional benefits -
via their social media and digital channels, Resner believes.
" Solely relying on price and promotion and not digital marketing will
not increase demand as it had in the past. "
shellfish sales and promotions.
Maximize National Seafood Month throughout October, for example,
" to put these seafood items front and center with more attractive
promotional events and increased digital marketing to get more
seafood into more carts throughout the month, " Resner said.
If retailers are successful at increasing seafood transactions and
at-home " center of the plate " meals, customers will likely be enticed to
come back for the holidays with seafood top of mind, Resner explained.
And that's where shellfish shines: cooked shrimp and cocktail sauce trays
are typically top-sellers for holiday entertaining, and consumers are also
willing to spend a little extra during holidays, Circana research finds.
With seafood
prices coming
down, now is a great
time to promote.
58 - OCTOBER 2024
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Supermarket Perimeter - October 2024
Table of Contents for the Digital Edition of Supermarket Perimeter - October 2024
Supermarket Perimeter - October 2024 - Intro
Supermarket Perimeter - October 2024 - 1
Supermarket Perimeter - October 2024 - 2
Supermarket Perimeter - October 2024 - 3
Supermarket Perimeter - October 2024 - 4
Supermarket Perimeter - October 2024 - 5
Supermarket Perimeter - October 2024 - 6
Supermarket Perimeter - October 2024 - 7
Supermarket Perimeter - October 2024 - 8
Supermarket Perimeter - October 2024 - 9
Supermarket Perimeter - October 2024 - 10
Supermarket Perimeter - October 2024 - 11
Supermarket Perimeter - October 2024 - 12
Supermarket Perimeter - October 2024 - 13
Supermarket Perimeter - October 2024 - 14
Supermarket Perimeter - October 2024 - 15
Supermarket Perimeter - October 2024 - 16
Supermarket Perimeter - October 2024 - 17
Supermarket Perimeter - October 2024 - 18
Supermarket Perimeter - October 2024 - 19
Supermarket Perimeter - October 2024 - 20
Supermarket Perimeter - October 2024 - 21
Supermarket Perimeter - October 2024 - 22
Supermarket Perimeter - October 2024 - 23
Supermarket Perimeter - October 2024 - 24
Supermarket Perimeter - October 2024 - 25
Supermarket Perimeter - October 2024 - 26
Supermarket Perimeter - October 2024 - 27
Supermarket Perimeter - October 2024 - 28
Supermarket Perimeter - October 2024 - 29
Supermarket Perimeter - October 2024 - 30
Supermarket Perimeter - October 2024 - 31
Supermarket Perimeter - October 2024 - 32
Supermarket Perimeter - October 2024 - 33
Supermarket Perimeter - October 2024 - 34
Supermarket Perimeter - October 2024 - 35
Supermarket Perimeter - October 2024 - 36
Supermarket Perimeter - October 2024 - 37
Supermarket Perimeter - October 2024 - 38
Supermarket Perimeter - October 2024 - 39
Supermarket Perimeter - October 2024 - 40
Supermarket Perimeter - October 2024 - 41
Supermarket Perimeter - October 2024 - 42
Supermarket Perimeter - October 2024 - 43
Supermarket Perimeter - October 2024 - 44
Supermarket Perimeter - October 2024 - 45
Supermarket Perimeter - October 2024 - 46
Supermarket Perimeter - October 2024 - 47
Supermarket Perimeter - October 2024 - 48
Supermarket Perimeter - October 2024 - 49
Supermarket Perimeter - October 2024 - 50
Supermarket Perimeter - October 2024 - 51
Supermarket Perimeter - October 2024 - 52
Supermarket Perimeter - October 2024 - 53
Supermarket Perimeter - October 2024 - 54
Supermarket Perimeter - October 2024 - 55
Supermarket Perimeter - October 2024 - 56
Supermarket Perimeter - October 2024 - 57
Supermarket Perimeter - October 2024 - 58
Supermarket Perimeter - October 2024 - 59
Supermarket Perimeter - October 2024 - 60
Supermarket Perimeter - October 2024 - 61
Supermarket Perimeter - October 2024 - 62
Supermarket Perimeter - October 2024 - 63
Supermarket Perimeter - October 2024 - 64
Supermarket Perimeter - October 2024 - 65
Supermarket Perimeter - October 2024 - 66
Supermarket Perimeter - October 2024 - 67
Supermarket Perimeter - October 2024 - 68
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