HOLIDAY MERCHANDISING S Let's get seasonal By Hayley Hyer easonal displays and limited-time products are great merchandising tools for drawing consumers in and inspiring impulse purchases. Limited-time products are now being introduced earlier in the year to get more time in the spotlight, and consumers have been receptive to it. According to Yelp, the transitionary time between the end of summer and Halloween has become known as " summerween. " Summerween marks the return of pumpkin spice products, the beginning of Halloween costume planning and the welcoming of all things " spooky. " While spooky season trends on TikTok, retailers can even join the fun with everyday products by emphasizing the " ghost " in ghost peppers or merchandising lady finger cookies as part of a spooky display. 8 - OCTOBER 2024 supermarketperimeter.comhttp://www.supermarketperimeter.com