Supermarket Perimeter - October 2024 - 9

3 tips for seasonal displays
Brooklyn Park, Minn.-based Creative Displays
Now! shared the following three seasonal
merchandising tips in its " Guide to Changing
and Updating Your Retail Displays: "
Know the seasons your customers care about.
Consider your target consumer. Is your biggest
demographic a certain age, gender, marital
status or religion? You can use your knowledge
of your customer base to choose the most
relevant retail seasons.
Use relevant colors, texts and graphics.
Make sure your display themes align with
the season. For example, if you're creating a
St. Patrick's Day seasonal display, use green
themes and words emphasizing luck to match
the holiday. You're more likely to interest
consumers if your display looks relevant.
Play on changing attitudes.
Be sure to recognize consumer attitudes
and how they shift with the seasons.
Are customers more likely to prioritize
convenience and practicality or fun and
excitement? What kind of visuals will they
respond to? For example, messaging around
the winter holiday season emphasizes family
and comfort, while summertime messaging
focuses on excitement and adventure.
Pillsbury drafts 'Mama Kelce' for seasonal promotion
During summerween, Aug. 26-Sept.30, Minneapolis-based Pillsbury opened
entries for its annual Bake-Off: Holiday Family Favorites Contest inviting
consumers to share their family's favorite, easy holiday recipes that could be
prepared in less than 30 minutes with 10 or fewer ingredients.
While the contest is focused on winter holiday recipes, with the winners to
be announced in November, Pillsbury partnered with Donna Kelce, known as
" Mama Kelce, " to tie in football season.
Mama Kelce is the mother of football players Jason Kelce of the Philadelphia
Eagles (recently retired) and Travis Kelce of the Kansas City Chiefs. On top of their
success on the field, the Kelce family has also become famous on the internet
through the brothers' podcast, " New Heights, " and Travis's relationship with
Taylor Swift. All of that media attention made Mama Kelce a great choice for
Pillsbury to draw in football fans, along with consumers who just like following
their family.
" There's something so special about a recipe that stands the test of time and
brings joy to the table every holiday season, " Mama Kelce said. " I've been baking
my family's favorite holiday dish for decades. I can't wait to see other families
submit their best holiday dishes to this year's Pillsbury Bake-Off contest and am
looking forward to finding new inspiration for my own family holiday meals. "
The Bake-Off winner will receive $50,000 and an official stamp of approval
from both Mama Kelce and the Pillsbury Doughboy.
" During each Pillsbury Bake-Off contest, we love to see Pillsbury fans sprinkle
their creativity into home-baked recipes that they share with loved ones, " said
Gini Mines, Pillsbury brand experience senior manager. " With Donna's beloved
recipe and home baking skills and the Doughboy's trusted approval, the hosts
are a winning duo, and we can't wait for them to uncover our fans' best holiday
family-favorite recipes this season. "
Pink is the new black
The classic Halloween colors - black, orange, green and purple - are not the only colors instore bakeries should use for
dessert decorating this Halloween season. Pink and orange home goods are trending (look no further than Michaels Craft
Store's 'Hippie Hallow' collection and Target's Hyde & EEK! line), and consumers will be seeking snacks to match the
theme. Content creators on TikTok have called the surge in pink décor this year the " Chappell Roan effect, " as the 2024
VMA Best New Artist winner's song titled " Pink Pony Club " has influenced fans across the country to add pink cowboy
boots and hats to their wardrobes. For instore bakeries appealing to younger consumers, cookies and cupcakes decorated
with pink and orange pumpkins are the way to go. It wouldn't hurt to frost a pink cowboy hat on a ghost either.
supermarketperimeter.com
OCTOBER 2024 - 9
Atlas - stock.adobe.com, Pillsbury

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Supermarket Perimeter - October 2024

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