Supermarket Perimeter - September 2021 - 12

Brooklyn grocer
goes all in on zero
packaging waste
As a child growing up in Latvia, which
at the time was part of the Soviet
Union, Katerina Bogatireva would
bring a jar to her local market to have
it filled with sour cream. Plastic bags
were a luxury -and much admired.
As an adult living in America,
Bogatireva, founder of Brooklyn,
N.Y.-based Precycle, now has a
completely different angle on foods
and the packaging they're put in.
The packaging part concerned her
so much, she decided to go all in
with Precycle, which has done away
with plastic and other forms of
nonrecyclable packaging.
Shoppers bring their own recyclable
bags or bins or buy recyclable bags
sold at the store. They fill them up
and, when they're ready to check
out, the weight of the packaging is
subtracted from the weight of their
foods. (Customers who bring in their
own bins or bags get them weighed
upon arrival). It's as simple as that.
" Precycle exists to empower
customers to reduce their
environmental impact by reducing
food and packaging waste, "
Bogatireva said. " We believe that
every customer has the right to
know where their food originates
and to be given the choice of
reusable instead of disposable. In
other words, full transparency. "
Precycle works with local farmers and
distributors on a one-on-one basis.
The grocer is determined, she said, to
provide its customers with as much
information and support as possible.
" This is our passion: sharing
resources, creating awareness and
helping each other. "
12 - SEPTEMBER 2021
the options it can provide to enable them to achieve their sustainability goals, Gonring
said. The company also works to promote its product development efforts through a
range of activities, conversations with customers first and foremost, but also including
social media, conferences, traditional media and more.
" This helps create awareness and drive demand for a range of emerging new product
types, each of which can bring different sustainability advantages. "
Founding principles
When it comes to corporate responsibility, Northglenn, Colo.-based Niman Ranch is
different from other brands in that it was founded by farmers and ranchers with a mission
grounded in responsible agriculture and building a model that is good for farmers,
animals, the environment and, ultimately, the end consumer, said Chris Oliviero, the
company's general manager.
This values-driven approach isn't something the company has had to add to its
workload over the years, he added -it's foundational to who Niman Ranch is.
" We see corporate responsibility as always working to ensure the wellbeing of our
farmers and ranchers, the planet, animals in our care and everyone along the supply
chain. By doing right in each of these areas, the positive impacts ripple out to the
surrounding community and environment. "
For every decision Niman Ranch makes, the company considers four pillars: family
farmers, sustainability, animal care and great taste. Balancing these priorities, Oliviero said,
makes decision-making complex in some ways, but also quite clear in others.
" If a change to our business will prove to be a significant hardship to our farmers, for
instance, we go back to the drawing board and look for alternative solutions or ways to
help our farmers with the change. " Today's consumer is more educated than ever and
wants full transparency about the brands they choose to support with their purchases,
Oliviero said. Consumers have evolved by moving away from a single issue focus
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PRECYCLE
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
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Supermarket Perimeter - September 2021 - 45
Supermarket Perimeter - September 2021 - 46
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Supermarket Perimeter - September 2021 - 49
Supermarket Perimeter - September 2021 - 50
Supermarket Perimeter - September 2021 - 51
Supermarket Perimeter - September 2021 - 52
Supermarket Perimeter - September 2021 - 53
Supermarket Perimeter - September 2021 - 54
Supermarket Perimeter - September 2021 - 55
Supermarket Perimeter - September 2021 - 56
Supermarket Perimeter - September 2021 - 57
Supermarket Perimeter - September 2021 - 58
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Supermarket Perimeter - September 2021 - 60
Supermarket Perimeter - September 2021 - 61
Supermarket Perimeter - September 2021 - 62
Supermarket Perimeter - September 2021 - 63
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Supermarket Perimeter - September 2021 - 66
Supermarket Perimeter - September 2021 - 67
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Supermarket Perimeter - September 2021 - 69
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Supermarket Perimeter - September 2021 - 74
Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
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