Supermarket Perimeter - September 2021 - 14

Darrell
Wood and other
Panorama Organic
ranchers have joined
forces with the National
Audubon Society
on grassland
preservation.
- animal welfare, for instance -and instead are looking for businesses
that check all the boxes: climate friendly, fair to farmers, supporting
diversity and equity, providing safe worker environments across the
supply chain and more. These different areas and issues of concern will
only continue to increase, he said, particularly as millennial and Gen Z
purchasing power increases.
Take climate change.
" You would have to be living under a rock to not be concerned about
the devastating impacts we are seeing today due to extreme weather
and climate change, " Oliviero said. " As those realities become more
apparent, that encourages everyone - businesses and consumers alike
- to see how they can do more to help our planet. "
Niman Ranch is hopeful and excited by the promise regenerative
agriculture holds for supporting the environment, he added.
The company is currently working to both better quantify and increase
the positive impacts its farmers and ranchers have on the planet through
practices that support soil health, carbon sequestration and biodiversity.
A company's commitment to corporate responsibility has a much
better chance of making an impact if its messaging can be effectively
communicated.
For Niman Ranch, product packaging plays an important role for
consumers not yet familiar with the company's attributes to help drive
purchases, Oliviero said.
Niman Ranch's packaging highlights 100% Certified Humane, no
antibiotics/hormones ever and the company's commitment to sourcing
from small independent family farmers.
" We also work with our retail partners to help share our responsibility
practices with their customers, " Oliviero added.
" We've utilized instore displays to communicate our responsibility
messaging with QR code meat case clings, shelf talkers, video displays
and more. "
Niman Ranch has also partnered on promotions where, rather than
receiving a discount, Niman Ranch has committed to donating to a
partner aligned with its pillars, like the National Young Farmer Coalition.
" We've found that a sizeable segment of our customer-base is more
driven by doing good with their dollars than receiving a discount. "
14 - SEPTEMBER 2021
Protecting the land, its animals - and people
Westminster, Colo.-based Panorama Organic Grass-Fed Meats delivers
certified organic, 100% grass-fed and grass-finished beef that has been
raised humanely by US ranchers dedicated to regenerative agricultural
practices.
The company was founded by a group of ranchers who wanted to
take care of the environment, the animals, their families and provide a
better product for consumers, said Kay Cornelius, general manager.
With a special label to show the commitment to US ranchers,
Panorama's founders wanted customers and consumers to know that
they offered something unique.
" That's more important now than it was 20 years ago, " Cornelius said.
" The organic, grass-fed aspects of regenerative agriculture have grown
significantly. "
The past five years have also elevated the health concerns of
consumers' eating habits, she added, and organic, grass-fed is an
important part of many diets, including KETO, Whole30 and Paleo.
Many doctors also recommend organic grass-fed beef as part of a
healthy diet.
Panorama also works closely with its partners to make sure its
corporate responsibility messages are heard.
One recent example is the company's joint announcement with the
National Audubon Society, in which Panorama committed to the largest
market-based regenerative grasslands partnership in the US to certify
one million acres of wildlife habitat with Audubon's Conservation
Ranching Initiative.
The Audubon Conservation Ranching logo will be on all of
Panorama's packaging starting this fall so that customers and
consumers know that their purchase is going to support something
much bigger, Cornelius said - " a tangible way to restore the planet and
preserve the environment. "
Panorama also put together a magazine with Edible Communities,
a network of 90 independently owned magazines dedicated to telling
the story of the local food industry, called The Panorama Perspective,
to communicate its mission, share stories about ranching families and
explain where the meat comes from and how it is raised.
supermarketperimeter.com
PANORAMA ORGANIC
http://www.supermarketperimeter.com

Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
Supermarket Perimeter - September 2021 - 44
Supermarket Perimeter - September 2021 - 45
Supermarket Perimeter - September 2021 - 46
Supermarket Perimeter - September 2021 - 47
Supermarket Perimeter - September 2021 - 48
Supermarket Perimeter - September 2021 - 49
Supermarket Perimeter - September 2021 - 50
Supermarket Perimeter - September 2021 - 51
Supermarket Perimeter - September 2021 - 52
Supermarket Perimeter - September 2021 - 53
Supermarket Perimeter - September 2021 - 54
Supermarket Perimeter - September 2021 - 55
Supermarket Perimeter - September 2021 - 56
Supermarket Perimeter - September 2021 - 57
Supermarket Perimeter - September 2021 - 58
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Supermarket Perimeter - September 2021 - 60
Supermarket Perimeter - September 2021 - 61
Supermarket Perimeter - September 2021 - 62
Supermarket Perimeter - September 2021 - 63
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Supermarket Perimeter - September 2021 - 65
Supermarket Perimeter - September 2021 - 66
Supermarket Perimeter - September 2021 - 67
Supermarket Perimeter - September 2021 - 68
Supermarket Perimeter - September 2021 - 69
Supermarket Perimeter - September 2021 - 70
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Supermarket Perimeter - September 2021 - 73
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Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
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