Supermarket Perimeter - September 2021 - 16

CLEAN
LABEL
Clean label evolves to represent the
health of people and the planet
BY EMILY PARK
T
aste, nutrition and sustainability drive consumer
perceptions surrounding clean label products. Over the
years, the importance of sustainability and added health
benefits in products all around the fresh perimeter has continued
to rise, noted Soumya Nair, marketing insights director of North
America for Tralee, Ireland-based Kerry Group.
" Consumers seeking transparency are curious about the claims,
certifications, and ingredients in their food and beverages to
understand its impact on their overall health, " said Nair. " As a result, the
understanding and relevance of clean label has become more nuanced. "
In fact, the clean label trend has evolved to spell out a foundation
for the future of the food industry. Moving forward, consumers are
expecting that products not only offer nutritional value, but include
acceptable and functional ingredients, taste good and are good for
the planet.
While there's not a standard definition of clean label in the United
States, it has come to symbolize the consumer movement toward
food and drinks that embody quality and traceability. According to
Kerry's 2019 The Future of Food White Paper study, 59% of consumers
perceive food and drinks labeled as " clean " as healthier, and 75% of
consumers are willing to switch from their usual brand to one that
16 - SEPTEMBER 2021
supermarketperimeter.com
The top 20
undesirable ingredients
Acacia Gum
Artificial Flavors
Calcium Propionate
Calcium Sulfate
Carrageenan
Citric Acid
DATEM
Guar Gum
Hydrolyzed Wheat
Protein
Modified Cellulose
Mono- and Diglycerides
Potassium Iodate
Psyllium Seed Husk
Salt
Sodium Stearol Lactylate
Sorbic Acid
Soybean Lecithin
Sucrose
Sugar
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
Supermarket Perimeter - September 2021 - 44
Supermarket Perimeter - September 2021 - 45
Supermarket Perimeter - September 2021 - 46
Supermarket Perimeter - September 2021 - 47
Supermarket Perimeter - September 2021 - 48
Supermarket Perimeter - September 2021 - 49
Supermarket Perimeter - September 2021 - 50
Supermarket Perimeter - September 2021 - 51
Supermarket Perimeter - September 2021 - 52
Supermarket Perimeter - September 2021 - 53
Supermarket Perimeter - September 2021 - 54
Supermarket Perimeter - September 2021 - 55
Supermarket Perimeter - September 2021 - 56
Supermarket Perimeter - September 2021 - 57
Supermarket Perimeter - September 2021 - 58
Supermarket Perimeter - September 2021 - 59
Supermarket Perimeter - September 2021 - 60
Supermarket Perimeter - September 2021 - 61
Supermarket Perimeter - September 2021 - 62
Supermarket Perimeter - September 2021 - 63
Supermarket Perimeter - September 2021 - 64
Supermarket Perimeter - September 2021 - 65
Supermarket Perimeter - September 2021 - 66
Supermarket Perimeter - September 2021 - 67
Supermarket Perimeter - September 2021 - 68
Supermarket Perimeter - September 2021 - 69
Supermarket Perimeter - September 2021 - 70
Supermarket Perimeter - September 2021 - 71
Supermarket Perimeter - September 2021 - 72
Supermarket Perimeter - September 2021 - 73
Supermarket Perimeter - September 2021 - 74
Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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