Supermarket Perimeter - September 2021 - 20

Expanding the clean label product portfolio
BRIDOR
CLEMENS FOOD GROUP
Bridor entered the clean label
space in 2017, starting with 150
banned ingredients from the
bakery company's products.
Now, Bridor bans over 330
ingredients from its bread and
pastry products. Most recently,
the company introduced Oat
Porridge Sourdough breads.
" Our objectives were not
only to focus on the general
sourdough trends but also
to create a totally distinctive
recipe while capitalizing
on our unique abilities in
offering artisan-style breads
in a successful industrial
production, " said Després
Thibodeau.
In the last year, Bridor also
developed a line of clean label
Vegan Pastries. The line aims to
offer healthy and well-tasting
products of high quality, and it
fulfills a need the company saw
in the vegan and plant-based
segment.
" Despite common prejudices
in the market that vegan
products lack taste, we wanted
to create a vegan product line
without any compromise on
taste while maintaining our
high clean label standards, "
said Després Thibodeau.
" The product line currently
consists of three croissants
(straight, mini, curved) and two
chocolatines (regular-sized and
mini). "
20 - SEPTEMBER 2021
When Clemens Food Group
did clean label concept tests
in 2017, the company found
putting all-natural on their
Hatfield label yielded a 96%
purchase likelihood.
The pork producer started
with clean label marinated pork
tenderloins, and most recently
launched a clean label line of
Hatfield Recipe Essentials
Blended, which is ground pork
blended with mushrooms.
" Clean label is a pillar for us
as far as how we innovate and
how we go to market and how
we speak to retailers, " said
Williams. " We want to show
that we have very minimal
ingredients, it's all natural,
minimally processed and
you can pronounce all of the
ingredients in our products. "
Both Hatfield branded
products have five or fewer
ingredients that consumers
will recognize. The marinated
pork tenderloin is the number
one selling pork tenderloin
in the Northeast, according
to Williams. The tenderloin
comes fully seasoned and ready
to cook. Recipe Essentials
Blended is offered in six
different flavors.
" I cook it every Tuesday and
my family doesn't know that it's
pork blended with mushroom, "
Williams said. " They have no
idea and I don't tell them. "
KERRY
Kerry offers ingredient
solutions to help brands keep
their products clean label
through:
* Replacing ingredients
such as natural flavors,
colors, preservatives and
sweeteners with clean label
alternatives while retaining
key functionality, taste and
nutrition profiles
* Eliminating specific
ingredients, such as those
on a " No-No " list, without
sacrificing product integrity
* Leveraging clean label
technologies to reduce
ingredients including sugar
and salt and simplify product
ingredient statements, such
as through the use of natural
multifunctional ingredients
* Identifing creative ways
to reposition products in
the marketplace including
innovations in format,
packaging and culinary
processing and the use of
small-batch production
* Scaling natural brand
business while maintaining
an identity such as certified
organic or non-GMO.
" It isn't just about the
ingredients and technologies
but the expertise Kerry brings
with its family of formulators
and application experts who
can craft consumer-appealing
solutions, " Nair said.
supermarketperimeter.com
VANDEMOORTELE
Vandemoortele's Banquet
D'Or brand provides instore
bakeries with clean-label
freezer-to-oven pastries that
can be ready to deliver to
customers in 25 minutes.
All the brand's products
are free from artificial colors,
preservatives, hydrogenated
oils and fats, high fructose corn
syrup and modified starch.
" Retailers can let their
customers know they're not
just buying high-quality, but
they are made with clean
ingredients and lend to
our corporate strategy for
sustainability, " said Raoul
Dexters, general manager of
Vandemoortele USA Inc. " We
are investigating how can we
make more products fitting our
definition of clean label, while
still keeping the taste is as good
as it should be. "
All Banquet D'Or products
also come in recyclable
packaging that is half the size
of a standard pre-proofed
croissant.
" It's more of an all-inclusive
strategy, and clean label is part
of that bigger web, " Dexters
said. " In the US, I think this
is only going to get better
and more widespread as more
people get better informed and
realize what the benefits are
of working with a sustainable
company. "
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
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Supermarket Perimeter - September 2021 - 50
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Supermarket Perimeter - September 2021 - 67
Supermarket Perimeter - September 2021 - 68
Supermarket Perimeter - September 2021 - 69
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Supermarket Perimeter - September 2021 - 71
Supermarket Perimeter - September 2021 - 72
Supermarket Perimeter - September 2021 - 73
Supermarket Perimeter - September 2021 - 74
Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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