Supermarket Perimeter - September 2021 - 22

Bakery
GLUTEN-FREE
BY JENNIFER BARNETT FOX
THE EVER-WIDENING BETTER-FOR-YOU CATEGORY continues to
attract consumers looking to make healthier lifestyle choices through
free-from foods.
Ten years ago, the mention of gluten-free products within the bakery
space was likely to elicit a dismissive shake of the head or roll of the eye.
Many believed the sans-gluten concept to be nothing more than a fad,
a trend destined to be quickly forgotten as consumers moved on to the
next " big " thing. This was supported by the fact only a small percentage
of consumers were celiac, making the need for gluten-free products
minor at best and nothing more than a niche in the category.
To be fair, gluten-free formulation at that time, particularly on a
large scale, was not for the faint of heart. Those undeterred by the
prospect of gluten-free baking found the modification of wheat flourbased
products likely to produce a low-volume, batter-like consistency
without gluten's natural ability to provide structure, gas retention and
dough elasticity.
One of the main challenges is that there is no traditional dough in the
preparation stage, explained Sarah Hite, food scientist at Dawn Foods,
Jackson, Mich. This created formulations that could be hit or miss in
terms of texture and flavor.
The next free-from ingredient
On April 23, President Biden signed the FASTER (Food Allergy Safety, Treatment, Education and Research) Act, making sesame the
ninth major food allergen. This follows the Food Allergen Labeling and Consumer Act of 2004 which recognized the Top 8 major food
allergens of milk, wheat, eggs, peanuts, tree nuts, soybeans, fish and shellfish.
The FASTER Act follows both Canada and the European Union in the recognition of sesame as a major allergen. Food Allergy
Research and Education (FARE), McLean, Va., estimates nearly 1.6 million Americans are allergic to sesame.
The act states that bakers must provide plain language to packaging labels indicating the presence of sesame beginning Jan. 1, 2023.
With less than two years to comply, the American Baking Association (ABA) recommended bakers start now to understand how
sesame impacts their manufacturing logistics.
22 - SEPTEMBER 2021
supermarketperimeter.com
DAWN FOODS, KOLESNIKOVSERG - STOCK.ADOBE.COM
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
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