Supermarket Perimeter - September 2021 - 40

Meat & Poultry: Pork
Pork plays a
starring role in
Columbus Craft
Meats' popular
charcuterie
products.
Additionally, Hormel continues to use its insights-led innovation to
develop products that are on trend and offer a ton of flavor options,
such as its Our Columbus Charcuterie Tasting Board, which makes great
use of pork offerings.
" Consumers are craving convenience now that life if getting busy
again they need quick flavorful solutions that save time and still deliver
on taste and quality, " Elliott said.
Springdale, Ark.-based Tyson Foods noted that pork sales volume
increased during the third quarter of fiscal 2021 due to strong global
demand and reduced production inefficiencies associated with
COVID-19.
" We delivered a strong performance in a strong protein market, "
Donnie King, Tyson Foods' president and CEO, said in a company
statement. " With trusted brands that met strong consumer demand, we
have delivered 12 consecutive quarters of share gains in core business
lines at retail. "
Marketing measures
At Raley's, the stores have clearly defined sections for pork products
with point-of-sale materials that highlight the attributes.
Raley's instore pork displays are equal to that of beef, something that
40 - SEPTEMBER 2021
wasn't always the case. Allen noted consumer interest dictates the space
requirements, including " extra " displays of promoted items such as ribs.
" These sections include regular pork and premium, antibioticfree
pork, " Allen said. " We get the word out through team member
education, which helps us address consumer questions and concerns
instore. We have web-based consumer information available as well. "
Fresh pork, including fresh sausage, consist of roughly 25% of the
fresh meat case at Homeland supermarkets.
" Independent floor displays are used for Ads and promos including
multi-department, cross-merchandised mobile merchandiser displays, "
Avey said. " We will combine several departments in and around the
merchandiser to build a meal idea at the front end. "
Homeland stores also typically feature fresh pork weekly in its print
and online ads, instore specials and displays.
" Both fresh and processed pork is a significant portion of our meat
sales; more so than what you would see in other parts of the US, "
Avey said.
For those retailers looking to beef up sales, industry experts note to
showcase the rising popularization by adding more pork to the meat
section, highlighting the lower prices, handing out pork recipes, and
packaging pork bundles with ingredients popular in Asian dishes.
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
Supermarket Perimeter - September 2021 - 44
Supermarket Perimeter - September 2021 - 45
Supermarket Perimeter - September 2021 - 46
Supermarket Perimeter - September 2021 - 47
Supermarket Perimeter - September 2021 - 48
Supermarket Perimeter - September 2021 - 49
Supermarket Perimeter - September 2021 - 50
Supermarket Perimeter - September 2021 - 51
Supermarket Perimeter - September 2021 - 52
Supermarket Perimeter - September 2021 - 53
Supermarket Perimeter - September 2021 - 54
Supermarket Perimeter - September 2021 - 55
Supermarket Perimeter - September 2021 - 56
Supermarket Perimeter - September 2021 - 57
Supermarket Perimeter - September 2021 - 58
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Supermarket Perimeter - September 2021 - 60
Supermarket Perimeter - September 2021 - 61
Supermarket Perimeter - September 2021 - 62
Supermarket Perimeter - September 2021 - 63
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Supermarket Perimeter - September 2021 - 67
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Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
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