Supermarket Perimeter - September 2021 - 56

Produce: Sweet Onions
Shippers gear up for fall cause marketing campaigns
This fall, both Reidsville, Ga.-based Shuman Farms and
Glennville, Ga.-based Bland Farms will participate in cause
marketing bag promotions.
In October, Shuman Farms will pack its RealSweet
brand onions in pink ribbon bags in honor of Breast Cancer
Awareness Month and also offer retailers special display bins
for an incremental sales opportunity.
" We know that many people's lives are impacted by breast
cancer and it is our privilege to be able to do our part, raise
awareness, and provide a donation to further research that will
" We believe our RealSweet Peruvian sweet onions are the premium
sweet onion that allows retailers to provide the same quality of sweet
onion to our customers year-round, helping them build sales and
consistency in the category, " he said.
Variety the key
Variety of pack and display options is a crucial component of Shuman
Farms' retail program. The company offers a wide variety of packaging
hopefully lead to a cure, " said John Shuman, Shuman Farms'
president.
The company has also created instore signage that highlights
the cancer-fighting antioxidants found in sweet onions for
stores to use on their displays.
Bland Farms, meanwhile, has partnered with the Breast
Cancer Research Foundation since 2010, said Troy Bland, the
company's CEO. " This October, we will have multiple offerings
of pink packaging and PLU's available to raise awareness
through merchandising, " he said.
options for retailers, including large display bins, consumer bags,
display-ready containers and cartons designed to create meal solution
opportunities in the produce department and drive incremental sales.
Based on Shuman Farms' own consumer consumption and purchase
behavior research, Shuman said the company knows that the sweet
onion consumer is 55 years old or older living in a 2-person household,
with an annual income between $50,000 - $75,000. And that the
average consumer eats 1.6 pounds of sweet onions per year.
Horseradishhhh The Extra
H
eat...
and more benefi ts
H's are for:
Earth's natural sinus cleanser
Health... Respiratory health, anti-infl ammatory,
Homemade... Homemade sauces with fresh
ingredients, what could be better?
56 - SEPTEMBER 2021
supermarketperimeter.com
www.jrkelly.com * Email: info@jrkelly.com
Toll Free: 1-888-344-4392
SHUMAN FARMS
http://www.jrkelly.com http://www.supermarketperimeter.com

Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
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Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
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Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
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Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
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Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
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Supermarket Perimeter - September 2021 - 56
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