Supermarket Perimeter - September 2021 - 57

That same research shows that sweet onions are great for other fresh
perimeter foods. When sweet onions are in consumers' baskets or carts,
they're more likely to purchase fresh beef, tomatoes, potatoes, squash,
mushrooms and peppers.
Sweet onions are a popular add to salads and culturally diverse and
beef dishes.
" We encourage retailers to build cross-merchandising displays in the
produce department as well as the meat department to take advantage of
these consumer buying habits and drive incremental sales, " Shuman said.
A bright future for sweets
Looking ahead, Bland Farms is optimistic, as the demand for year-round
sweet onion programs continues to grow, Bland said.
When it comes to packaging, Bland Farms is expecting a similar mix
in its fall sweet deals. The company offers retailers a healthy mix of bins,
secondary display units for bagged and bulk sweet onions, 40 lb boxes,
and premium consumer bags ranging from 2 to 10 lbs.
There are many ways to make sweet onions grab consumers'
attention at retail, Bland said.
For instance, Bland Farms uses high-graphic packaging, and the
company emphasizes the use of point-of-sale material for its retailer
partners.
" Signage for our Premium Sweet Onions at the retail level is
very important, " Bland said. " We also have cross-merchandising
opportunities with our Vidalia Brands items like our Sweet Onion Petals,
Blossom Sauce, and Batter Mix. "
Bland Farms recommends putting its 40 lb display bins in different
areas of the stores to help drive sales. For example, a retailer could
put its sweet onions by the meat department for consumers that are
preparing for their weekend cookout or tailgating, he said.
When
consumers buy
sweet onions from
Shuman Farms and
other shippers, they're
much more likely to
buy other fresh
foods, too.
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Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042; 7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.
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SEPTEMBER 2021 - 57
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
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Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
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Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
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Supermarket Perimeter - September 2021 - 36
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Supermarket Perimeter - September 2021 - 41
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Supermarket Perimeter - September 2021 - 57
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