Supermarket Perimeter - September 2021 - 66

SPOTLIGHT
DONUTS
by Emily Park
In 2020, when many
supermarkets had to shut down
their instore bakeries, retailers
had to depend more than ever on
commissaries and other off-site
production facilities to supply
fresh donuts to the instore bakery.
After nearly a year of struggling
donut sales when compared
to pre-pandemic times, data
released by 210 Analytics in
August suggests the category
is turning around. The second
quarter of 2021 brought in donut
sales 30.9% higher than sales in
2020. While July donut sales still
trailed pre-pandemic levels by
7.7%, sales dollars for the category
outweighed 2020 dollar sales
by 21.7%.
As the category turns back to
its former glory, and retailers are
less pushed to outsource donut
production due to constrained
labor instore, it's more important
than ever that commissaries
66 - SEPTEMBER 2021
and other third-party kitchens
pay attention to the needs of
their customers, noted Irene
Kimmerly, vice president of
sales for Auburn, Wash.-based
Belshaw Adamatic.
" Donuts are definitely here
to stay, and while there's been
a little bit of a call back to 'let's
produce in-house,' I think as
qualified labor continues to be a
real problem, commissaries are
going to continue to flourish, "
said Kimmerly. " But I think they
will have listen to their customers
and what those need are.[They
need] to talk to them about the
changing market and what the
donuts need to look like and how
they can work to sell more. "
Ensuring freshness to keep
customers coming back
One of the biggest reasons
retailers return to making donuts
instore is that oftentimes donuts
produced off-site are noticeably
not as fresh as donuts produced
instore. This issue can be
prevented if production facilities
are using the right mixes and
shelf life-extending technology.
" Consumers want baked goods
that feel like they are freshly
baked in the store, and that
can be a challenge when these
items are made off-site, " said
Kathy Sargent, global strategic
innovation director for Lenexa,
Kan.-based Corbion. " Not only
do they have to arrive intact,
but they also have to stay fresh
enough through shipment to
the store, so that they still look,
smell and feel like they were
freshly baked. "
Corbion offers Ultra Fresh
Sweet, a tailored solution
that keeps donuts soft, offers
encouraged resiliency and
withstands dryness so the
finished product stays fresh for
much longer.
" In our testing, product
samples formulated with Ultra
Fresh Sweet were softer and
had higher quality than the
supermarketperimeter.com
enzyme-added control, even
on day 10, " Sargent said. " The
extended freshness it provides is
perfect for achieving long-lasting,
great-tasting packaged donuts. "
Corbion also offers an emulsifier
solution called SweetPro that
can help commissaries and central
kitchens eliminate unwanted
ingredients, such as partially
hydrogenated oils, from their
formulations, while safeguarding
the quality, taste, texture,
appearance, and crumb structure
of their products. SweetPro helps
enhance tolerance, handling and
storage stability, ensuring that
commissaries can offer retail
bakeries the high-quality donuts
their shoppers are expecting.
Equipment to keep
up with trends
Currently, designer donuts are
where customers are drawn, and
what retailers are going to want
to supply, Kimmerly said.
" Anything with fruity pebbles
or anything that makes the donut
look out of the ordinary is going
to be a real eye-catcher, " she
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Supermarket Perimeter - September 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2021

Supermarket Perimeter - September 2021 - Intro
Supermarket Perimeter - September 2021 - 1
Supermarket Perimeter - September 2021 - 2
Supermarket Perimeter - September 2021 - 3
Supermarket Perimeter - September 2021 - 4
Supermarket Perimeter - September 2021 - 5
Supermarket Perimeter - September 2021 - 6
Supermarket Perimeter - September 2021 - 7
Supermarket Perimeter - September 2021 - 8
Supermarket Perimeter - September 2021 - 9
Supermarket Perimeter - September 2021 - 10
Supermarket Perimeter - September 2021 - 11
Supermarket Perimeter - September 2021 - 12
Supermarket Perimeter - September 2021 - 13
Supermarket Perimeter - September 2021 - 14
Supermarket Perimeter - September 2021 - 15
Supermarket Perimeter - September 2021 - 16
Supermarket Perimeter - September 2021 - 17
Supermarket Perimeter - September 2021 - 18
Supermarket Perimeter - September 2021 - 19
Supermarket Perimeter - September 2021 - 20
Supermarket Perimeter - September 2021 - 21
Supermarket Perimeter - September 2021 - 22
Supermarket Perimeter - September 2021 - 23
Supermarket Perimeter - September 2021 - 24
Supermarket Perimeter - September 2021 - 25
Supermarket Perimeter - September 2021 - 26
Supermarket Perimeter - September 2021 - 27
Supermarket Perimeter - September 2021 - 28
Supermarket Perimeter - September 2021 - 29
Supermarket Perimeter - September 2021 - 30
Supermarket Perimeter - September 2021 - 31
Supermarket Perimeter - September 2021 - 32
Supermarket Perimeter - September 2021 - 33
Supermarket Perimeter - September 2021 - 34
Supermarket Perimeter - September 2021 - 35
Supermarket Perimeter - September 2021 - 36
Supermarket Perimeter - September 2021 - 37
Supermarket Perimeter - September 2021 - 38
Supermarket Perimeter - September 2021 - 39
Supermarket Perimeter - September 2021 - 40
Supermarket Perimeter - September 2021 - 41
Supermarket Perimeter - September 2021 - 42
Supermarket Perimeter - September 2021 - 43
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Supermarket Perimeter - September 2021 - 46
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Supermarket Perimeter - September 2021 - 50
Supermarket Perimeter - September 2021 - 51
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Supermarket Perimeter - September 2021 - 56
Supermarket Perimeter - September 2021 - 57
Supermarket Perimeter - September 2021 - 58
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Supermarket Perimeter - September 2021 - 63
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Supermarket Perimeter - September 2021 - 65
Supermarket Perimeter - September 2021 - 66
Supermarket Perimeter - September 2021 - 67
Supermarket Perimeter - September 2021 - 68
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Supermarket Perimeter - September 2021 - 73
Supermarket Perimeter - September 2021 - 74
Supermarket Perimeter - September 2021 - 75
Supermarket Perimeter - September 2021 - 76
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