Supermarket Perimeter - September 2022 - 14

Produce departments past, present and future
One of the main differences between the produce departments of
yesterday and today, Roerink said, is the enormous surge in packaged
and value-added products.
" We're making it easier and easier for consumers to plan, shop,
prepare and clean up with product and packaging innovation. "
As for the US produce departments of the future, Roerink, a native of
Holland, believes she got a glimpse this summer on an extended trip to
her home continent.
Trends that will likely cross the pond in the coming years, with
commentary by Roerink, include:
* Thinking green. " More than half of the retailers I visited had
initiatives underway to reduce the amount of packaging as well
as no longer made plastic bags available when buying bulk items.
All touted the annual reduction in plastic usage. Others focused
on local growers or packaging improvements and also pointed to
environmental benefits. "
* Taking care of the growers. " I saw a lot of retailers highlighting
growers, which we've seen for a while, but also developing programs
specifically designed for the fair pay and treatment of farmers. "
* Consumption goals. " Retailers are giving a lot of guidance to
shoppers about how much fruit and vegetables to eat. I think this is
actually a massively overlooked opportunity in the US. Depending
on the country, I noticed guidance on contribution to the five-a-day
PRIVATE
LABELS
Look for brands to play a smaller role in
the produce departments of the future,
consultant Bruce Peterson said. The number
of private-label products in grocery stores
has exploded in recent years, and produce
has been no exception. Add to that inflation,
and now consumers have even more reasons
to opt for an alternative to more expensive
branded products.
When Peterson ran the fresh produce
program at Walmart, he bought bananas
exclusively from Chiquita. And if Walmart's
bananas were the same price as those from
another shipper at another retailer, they were
considered a better value because of the
Chiquita name.
American grocery stores, with the shift to
private-label, are resembling European stores
more and more, Peterson said. You need look
no further than the success of Aldi and Trader
Joe's for proof.
Take advantage of the other fresh departments in
your store by cross-merchandising and creating
value-added products that combine produce with
meat and other fresh items, like these baconwrapped
asparagus and mushroom value-added
products. Items like these can do especially well
during summer grilling season.
14 - SEPTEMBER 2022
supermarketperimeter.com
Getting the upper
hand on brands

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Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
Supermarket Perimeter - September 2022 - 3
Supermarket Perimeter - September 2022 - 4
Supermarket Perimeter - September 2022 - 5
Supermarket Perimeter - September 2022 - 6
Supermarket Perimeter - September 2022 - 7
Supermarket Perimeter - September 2022 - 8
Supermarket Perimeter - September 2022 - 9
Supermarket Perimeter - September 2022 - 10
Supermarket Perimeter - September 2022 - 11
Supermarket Perimeter - September 2022 - 12
Supermarket Perimeter - September 2022 - 13
Supermarket Perimeter - September 2022 - 14
Supermarket Perimeter - September 2022 - 15
Supermarket Perimeter - September 2022 - 16
Supermarket Perimeter - September 2022 - 17
Supermarket Perimeter - September 2022 - 18
Supermarket Perimeter - September 2022 - 19
Supermarket Perimeter - September 2022 - 20
Supermarket Perimeter - September 2022 - 21
Supermarket Perimeter - September 2022 - 22
Supermarket Perimeter - September 2022 - 23
Supermarket Perimeter - September 2022 - 24
Supermarket Perimeter - September 2022 - 25
Supermarket Perimeter - September 2022 - 26
Supermarket Perimeter - September 2022 - 27
Supermarket Perimeter - September 2022 - 28
Supermarket Perimeter - September 2022 - 29
Supermarket Perimeter - September 2022 - 30
Supermarket Perimeter - September 2022 - 31
Supermarket Perimeter - September 2022 - 32
Supermarket Perimeter - September 2022 - 33
Supermarket Perimeter - September 2022 - 34
Supermarket Perimeter - September 2022 - 35
Supermarket Perimeter - September 2022 - 36
Supermarket Perimeter - September 2022 - 37
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Supermarket Perimeter - September 2022 - 76
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