Supermarket Perimeter - September 2022 - 26

Bakery
Bagels
BY JOHN UNREIN
NEW PRODUCT INNOVATIONS ARE SHOWCASING THE BAGEL LIKE
NEVER BEFORE. New toppings and consumer-friendly production
formats are bringing fresh to front and center.
Einstein Bros. Bagels is making its famous bagels more available than
ever, bringing the innovative Take & Toast Bagels to shelves of Walmart
in more than 3,500 locations nationwide. The bagel shop has developed
a first-of-its-kind bagel offering for the grocery store space, made to be
enjoyed right in your home kitchen for the freshest bagel possible. Take
& Toast Bagels are the closest and most convenient at-home option that
lives up to the famous Einstein Bros Bagels bakery experience, perfect
for those who crave Einstein Bros Bagels but do not live near a bakery or
simply don't want to leave the house for a fresh-baked bagel.
" Through our collaboration with Walmart, we can now offer our iconic,
fresh bagels inside Walmart stores across the country so consumers can
experience craveable, fresh-from-the-oven bagels from the comfort of
their homes, " said Ernie Mattin, head of consumer packaged goods for
Einstein Bros. Bagels. " We take bagel innovation seriously in our bakeries
and we are proud to offer that same fresh-baked bagel experience at
home, ensuring everyone can have a taste of America's best bagels. Our
Take & Toast Bagels have no artificial flavors, colors, preservatives or
high-fructose corn syrup, making them the best off-the-shelf option to
get your bagel fix almost anywhere in the United States. "
The bagels are available in five-packs of the most popular flavors:
Plain, Everything, Cinnamon Raisin, Asiago. Take & Toast Bagels are
baked in Einstein Bros. Bagels ovens and crafted to be finished at home
in consumers' own toasters or ovens, allowing for a bakery-quality
bagel that isn't dried out or overcooked.
" Walmart is committed to bringing innovative ideas and breakfast
offerings to our stores, and the addition of Einstein Bros. Take &
Toast Bagels is just one way we're doing so this year, " said Raven
Washabaugh, associate merchant, breakfast, Walmart. " Bringing the
new bagels to Walmart shelves across the country allows our customers
to get a taste of delicious, fresh Einstein Bros. Bagels from the comfort
of their homes. "
On the savory side, Einstein Bros. also features the new Bacon &
Queso Egg Sandwich with signature queso, updating a classic queso
recipe to include double-whipped Jalapeno Salsa Shmear and spicy
green chiles. With a kick that will wake up your tastebuds, the sandwich
also includes smoked Applewood bacon and seasoned cage-free
eggs cooked to perfection, all stacked on a fresh-baked bagel of the
guests' choice.
" Everyone loves queso, but until now, it has stayed off the breakfast
table, for no good reason, " said Chef Chad Thompson, head of culinary
innovation at Einstein Bros. Bagels. " Queso fans are going to love the
pairing of our signature queso with a classic bacon and egg bagel
sandwich. "
Walmart is committed to bringing
innovative ideas and breakfast offerings
to our stores, and the addition of
Einstein Bros. Take & Toast Bagels is
just one way we're doing so this year. "
Raven Washabaugh, Walmart
26 - SEPTEMBER 2022
supermarketperimeter.com
H&H BAGELS, EINSTEIN BROS., CALIFORNIA AVOCADOS
http://www.supermarketperimeter.com
Supermarket Perimeter - September 2022

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