Supermarket Perimeter - September 2022 - 30

Deli
Deli
meats
Charcuterie continues to dominate deli meat trends
BY HAYLEY HYER
THOUGH CHARCUTERIE IS NO
LONGER A NEW FOOD TREND, deli
industry leaders have seen consumers
are still flocking to it and looking for
more creative ways to serve and enjoy
deli meats.
" We anticipate the category will
continue to grow with the increase in
food board trendiness and as more and
more people experiment with pairings
and enjoy the versatility of the product, "
Whitney Atkins, the International
Dairy Deli Bakery Association's global
marketing director and vice president,
said. " Charcuterie is a great option
whether enjoying a quiet night at home
or an evening of entertainment with
friends and family; it is suited to any
occasion. "
Supermarket deli managers have
been creating displays with product
groupings that make sense for at-home
entertainment boards, and deli meat
suppliers have begun crafting their
own charcuterie-specific products to
make the trend more convenient and
accessible for all types of shoppers.
30 - SEPTEMBER 2022
'Charcuterie' becomes a verb
Consumers love charcuterie because it turns food into art. Austin, Minn.-based Hormel
Foods identifies that not only is there the visual aspect that makes charcuterie so
engaging, but the pairing of flavors is certainly part of the art as well.
" Charcuterie remains a hot trend as consumers continue to look to add flavor and
interest to their gatherings, " said Holly Lavellie, vice president of marketing for Hormel
Deli Solutions. " What is exciting is that charcuterie is almost becoming a verb, like people
saying, 'I'm going to charcuterie tonight.' ... Posting beautiful charcuterie trays on social
channels, etc., is something that we continue to see going forward. "
" With our Columbus portfolio of products, we are able to help retailer partners
capitalize on these trends, " Lavellie said.
Hormel Foods' Columbus Craft Meats brand has individually packaged deli meats that
allow consumers to use their own creativity while assembling charcuterie. However,
many consumers purchasing these products are also looking for a little guidance.
" Consumers are always looking for inspiration and ways to make their entertaining
or tailgating get-togethers a little easier, " Lavellie said. " We work closely with retail
partners to create what we call entertaining destinations. By grouping items suited for
snacking and entertaining closely together, retailers can create a convenient experience
for shoppers with a dedicated space that provides a variety of food options perfect for
get-togethers. It also helps drive up basket dollar rings because folks tend to buy more in
these areas. "
For the type of consumer who wants a fully assembled product with everything done
for them, Hormel Foods has that too.
" Consumers remain eager to continue to make up for lost time and lost experiences
from the last couple of years, " Lavellie said. " We expect people to look for convenient
and affordable ways to host smaller gatherings - without having to do a lot of prep
work. Keeping things easy and hassle-free is crucial. Our products like Hormel
Gatherings party trays or our Columbus Charcuterie Tasting Board are perfect options
for these shoppers. "
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Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
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