Supermarket Perimeter - September 2022 - 52

Produce
IFPA preview
BY ANDY NELSON
THE NEW PRODUCE INDUSTRY " SUPERGROUP " IS ABOUT TO HAVE
ITS COMING-OUT PARTY.
The International Fresh Produce Association - a marriage of the two
biggest US fresh fruit and vegetable industry associations: the Newark,
Del.-based Produce Marketing Association and the Washington, D.C.based
United Fresh Produce Association - will host its first Global
Produce & Floral Show Oct. 27-29 in Orlando.
" The Global Produce & Floral Show is not a new name for a familiar
event, " said Cathy Burns, IFPA's chief executive officer. " When we
brought together the two most influential associations for our industry
to create a new organization, it wasn't just about doing more, it was
about transforming the industry. "
The show will be the epicenter of industry innovation and
connection, Burns added, and will be the place where the industry's
voice is galvanized to take on the challenges it face and explore the
opportunities ahead of it.
Burns will be leading one of the general sessions at the show to
share her expert perspective on innovation and consumer trends in the
industry. The show will also feature the produce and floral industry's
largest expo floor, and its Business Solutions Segment will include the
Food Safety & Tech X-Change and FutureTEC pavilions.
Networking opportunities - including a Communications Conclave,
a session for the IFPA members' public relations and communications
professionals - will be abundant, as they were at the two former trade
organizations' respective shows for decades.
" As the first ever Global Produce & Floral Show, this event will go
down in the industry's history, " said Denise Junqueiro, the show
committee's co-chair. " It sets the tone for how the industry moves
forward, and we are all looking forward to a very vibrant future.
There will be new experiences, new connections and new sources
of inspiration for everyone across the full fresh produce and floral
supply chain. "
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Star attractions
A major highlight of the inaugural show will be an appearance by
award-winning actress Laura Linney.
Linney, who most recently starred in the Netflix drama Ozark, will
be the keynote speaker for the Women's Fresh Perspectives General
Session on Oct. 29.
The session, titled " Women in Film: Navigating a Male-Dominated
Industry " will feature Linney's insights on her experience in Hollywood.
Linney is a Golden Globe, SAG and Emmy Award winning actress and
Juilliard School graduate also known for her work in the films Mystic
River, Love Actually and The Truman Show.
" Women's Fresh Perspectives portfolio focuses on providing the
produce and floral industry with professional development, education
and networking through the gender lens, " said IFPA's director of
education and talent, Megan Nash. " We're excited to have Laura Linney,
a widely recognized talent in her own field to share her experience with
gender inequality in a male-dominated industry. I'm looking forward
to her dismantling some of our common misconceptions and inspiring
our industry to consider how any kind of inequality can put everyone in
our industry at risk of discrimination. "
IFPA
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Supermarket Perimeter - September 2022

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