Supermarket Perimeter - September 2022 - 60

Seafood: Cause marketing
" Before the war, Alaska was short on crab due to a massive 88%
reduction in catch quotas, " he said. " Knowing that we have all this
product and not wanting it to go to waste, we wanted to make sure
we did the right thing with it and offer our own modest support to the
people of Ukraine. "
The promotion will last until the product runs out - Fortune is
hoping by year's end, Amdahl said.
Fortune has not been shy about drawing attention to the promotion
and the good that's being done because of it.
" We've been promoting it on multiple fronts, " Amdahl said. " We have
some messaging in our newsletter, pop-ups on our website, signage in
stores. We've put Ukraine flag stickers on it to help customers ID it and
also done some local media to try to get the word out. "
In a sushi class in early August Coastal hosted, chefs used Russian
crab to make California rolls.
" We're keeping it very much at the forefront of what we're doing, "
Amdahl said. " We've had a lot of good conversations with customers,
and everyone seems to get it. It's been very well received. This has been
our big focus. And we have a Ukrainian population here in the Twin
Cities that has supported the effort pretty well. "
Founded in 2010 by celebrity chef José Andrés, World Central Kitchen
is a not-for-profit non-governmental organization devoted to providing
meals in the wake of natural disasters and other global calamities.
Coastal Seafoods hopes to donate up to $100,000 from the efforts.
Coastal Seafoods will also feature the crab in a variety of ways through
the end of the year, including in-store specials, features in their
Minneapolis Café, special events, and more.
" Our commitments to any Russian sourced product were made in
2021 and well in advance of the invasion of Ukraine, " said Fortune's
president, Sean O'Scannlain.
SeaPak goes Southern
Seafood lovers nationwide can now enjoy an
authentic taste of the South thanks to St. Simons
Island, Ga.-based SeaPak's new Southern Style
Jumbo Shrimp, which SeaPak says combines
" tasty seafood with zesty Southern flavors, making
it the ideal savory bite for any time of year. "
" We always want to make sure we're delighting
our customers with relevant, on-trend, and
delicious flavors, " said Kristen Beadon, director of
marketing for SeaPak. " Since Southern cuisine is
becoming more and more popular nationwide, we
hope that these new tender and delicious shrimp
will become a staple in homes across America. "
The Southern Style Jumbo Shrimp has a subtle
pickle-brined coating, is breaded to crunchy
perfection and comes with a 2-ounce container of
sweet mustard BBQ sauce.
As a company, Fortune Fish
& Gourmet and Coastal
Seafoods stand in support of
Ukraine and all global trade
sanctions made against Russia
and will not be engaging in
further trade or procurement
from Russian sources. "
Sean O'Scannlain, Fortune president
60 - SEPTEMBER 2022
supermarketperimeter.com
Selling for a suggested retail price of $9.99 and
available nationwide, each 10-ounce package
contains 2.5 servings.
Also new from SeaPak is a product under its
Morey's Fine Fish & Seafood label, Wild Flounder
Garlic & Herb.
The first flounder item in SeaPak's portfolio, the
garlic and herb marinated product combines chefinspired
flavors with high quality MSC certified
flounder for a delicious and easy-to-prepare meal.
Morey's has been procuring fish for over 80
years. Processed at the state-of-the-art Motley,
Minnesota facility where the company was first
forged, Morey's products are " a fresh and easy
dinner time solution, bringing fresh value-add to
tables of fish and seafood lovers everywhere, "
according to SeaPak.
SEAPAK
http://www.supermarketperimeter.com

Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
Supermarket Perimeter - September 2022 - 3
Supermarket Perimeter - September 2022 - 4
Supermarket Perimeter - September 2022 - 5
Supermarket Perimeter - September 2022 - 6
Supermarket Perimeter - September 2022 - 7
Supermarket Perimeter - September 2022 - 8
Supermarket Perimeter - September 2022 - 9
Supermarket Perimeter - September 2022 - 10
Supermarket Perimeter - September 2022 - 11
Supermarket Perimeter - September 2022 - 12
Supermarket Perimeter - September 2022 - 13
Supermarket Perimeter - September 2022 - 14
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Supermarket Perimeter - September 2022 - 16
Supermarket Perimeter - September 2022 - 17
Supermarket Perimeter - September 2022 - 18
Supermarket Perimeter - September 2022 - 19
Supermarket Perimeter - September 2022 - 20
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Supermarket Perimeter - September 2022 - 36
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Supermarket Perimeter - September 2022 - 40
Supermarket Perimeter - September 2022 - 41
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