Supermarket Perimeter - September 2022 - 67

SPOTLIGHT
The labor needed [to make a
donut] requires a higher skill level,
making it more difficult to find. "
Randy McArthur, Dawn Foods
and other grab-and-go purchases
is now throughout the day. "
Vandemoortele
changes focus
Over the years, Ghent, Belgiumbased
Vandemoortele, whose US
headquarters are in New York,
has created a robust instore
donut program for its American
customers.
Most recently, in 2021,
Vandemoortele brought its My
Originals! line of donuts to the
United States. My Originals!
was launched in Europe in
1997 and has become wellestablished
in the market,
making Vandemoortele one of
the European market leaders
for donuts.
The My Originals! recipes
are based on classic American
yeast-raised donuts.
Vandemoortele's plain donuts
are ideal for customers looking
for a canvas on which to create
their own designs, and the
popular iced donuts are unique
in the market, according to
Vandemoortele, with a wide
variety of decorations, fillings,
coatings, and sizes.
Looking to the future, however,
Vandemoortele is taking a
different strategic position when
it comes to donuts.
" Vandemoortele continues
to be one of the top donut
sellers in Europe, and we have
used the US market as our
inspiration and reference for
our European offerings, " said
Raoul Dexters, general manager
of Vandemoortele USA. " As our
donuts have received positive
feedback in the US market and
at trade shows, we have also
affirmed that our main donut
market will remain in Europe as
additional opportunities in the US
have presented themselves. "
The artisanal sweets market
continues to grow, he added, and
after using IDDBA 2022 to test
its lines of cakes, desserts, and
patisserie, Vandemoortele will
switch its US focus to offering
these items, which have also
been successful in Europe.
" As market trends include
a focus on health along with
indulgence and celebration, we
believe our lines of cakes position
us better to meet the demand
with offerings of desserts that
provide vegan, authentic French
patisserie and Belgian chocolate
options, " Dexters said.
DONUT
FLAVOR
TRENDS
Chocolate Babka
Chocolate Mousse
Challah
Crème Brulee
Glazed
Earl Gray Tea
Crumbs
Fruit Punch Glazed
Meltaway Toffee
Crumb
Tiramisu Filled
Yeasted Blueberry
with Candied
Ginger Crumbs
Source: Vincent Barcelona,
director of sales-national accounts
and culinary, Stratas Foods

http://en.e-astra.co.jp

Supermarket Perimeter - September 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2022

Supermarket Perimeter - September 2022 - Intro
Supermarket Perimeter - September 2022 - 1
Supermarket Perimeter - September 2022 - 2
Supermarket Perimeter - September 2022 - 3
Supermarket Perimeter - September 2022 - 4
Supermarket Perimeter - September 2022 - 5
Supermarket Perimeter - September 2022 - 6
Supermarket Perimeter - September 2022 - 7
Supermarket Perimeter - September 2022 - 8
Supermarket Perimeter - September 2022 - 9
Supermarket Perimeter - September 2022 - 10
Supermarket Perimeter - September 2022 - 11
Supermarket Perimeter - September 2022 - 12
Supermarket Perimeter - September 2022 - 13
Supermarket Perimeter - September 2022 - 14
Supermarket Perimeter - September 2022 - 15
Supermarket Perimeter - September 2022 - 16
Supermarket Perimeter - September 2022 - 17
Supermarket Perimeter - September 2022 - 18
Supermarket Perimeter - September 2022 - 19
Supermarket Perimeter - September 2022 - 20
Supermarket Perimeter - September 2022 - 21
Supermarket Perimeter - September 2022 - 22
Supermarket Perimeter - September 2022 - 23
Supermarket Perimeter - September 2022 - 24
Supermarket Perimeter - September 2022 - 25
Supermarket Perimeter - September 2022 - 26
Supermarket Perimeter - September 2022 - 27
Supermarket Perimeter - September 2022 - 28
Supermarket Perimeter - September 2022 - 29
Supermarket Perimeter - September 2022 - 30
Supermarket Perimeter - September 2022 - 31
Supermarket Perimeter - September 2022 - 32
Supermarket Perimeter - September 2022 - 33
Supermarket Perimeter - September 2022 - 34
Supermarket Perimeter - September 2022 - 35
Supermarket Perimeter - September 2022 - 36
Supermarket Perimeter - September 2022 - 37
Supermarket Perimeter - September 2022 - 38
Supermarket Perimeter - September 2022 - 39
Supermarket Perimeter - September 2022 - 40
Supermarket Perimeter - September 2022 - 41
Supermarket Perimeter - September 2022 - 42
Supermarket Perimeter - September 2022 - 43
Supermarket Perimeter - September 2022 - 44
Supermarket Perimeter - September 2022 - 45
Supermarket Perimeter - September 2022 - 46
Supermarket Perimeter - September 2022 - 47
Supermarket Perimeter - September 2022 - 48
Supermarket Perimeter - September 2022 - 49
Supermarket Perimeter - September 2022 - 50
Supermarket Perimeter - September 2022 - 51
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Supermarket Perimeter - September 2022 - 53
Supermarket Perimeter - September 2022 - 54
Supermarket Perimeter - September 2022 - 55
Supermarket Perimeter - September 2022 - 56
Supermarket Perimeter - September 2022 - 57
Supermarket Perimeter - September 2022 - 58
Supermarket Perimeter - September 2022 - 59
Supermarket Perimeter - September 2022 - 60
Supermarket Perimeter - September 2022 - 61
Supermarket Perimeter - September 2022 - 62
Supermarket Perimeter - September 2022 - 63
Supermarket Perimeter - September 2022 - 64
Supermarket Perimeter - September 2022 - 65
Supermarket Perimeter - September 2022 - 66
Supermarket Perimeter - September 2022 - 67
Supermarket Perimeter - September 2022 - 68
Supermarket Perimeter - September 2022 - 69
Supermarket Perimeter - September 2022 - 70
Supermarket Perimeter - September 2022 - 71
Supermarket Perimeter - September 2022 - 72
Supermarket Perimeter - September 2022 - 73
Supermarket Perimeter - September 2022 - 74
Supermarket Perimeter - September 2022 - 75
Supermarket Perimeter - September 2022 - 76
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