Supermarket Perimeter - September 2023 - 13

MAKING IT FUN
Outside the more " serious " trends in the
fresh produce industry, Dole Food Co. sees
a greater opportunity to remind people
that produce can be fun and engaging,
said Rachel Young, digital marketing and
communications manager.
" As one would expect, social media is one
of the best ways to learn what's popular and
trending. Dole leads the produce industry
when it comes to the size and engagement
level of social media followers on various
platforms, and in the ongoing creation of
recipes, videos, stories and other social
content. TikTok and Instagram are our
inspiration for much of the trending content
that we use for Dole social channels. "
Whether they're serving as a base for exotic
dishes, ingredients in smoothies or new ways
to make the iconic Dole Whip at home, fresh
fruits and vegetables can be surprisingly
enjoyable and indulgent - and this is one
trend the company is leveraging every day,
Young said.
" Dole is active on social media through
the creation, curation and interaction with
trending online content. As both teacher
and student, we activate and engage our
online social media community by providing
a healthy approach to food trends and
unique, aspirational nutrition angles, while
also learning what and how best to deliver
desired content. "
Pure Flavor's Veillon points out that organic demand often overlaps
with demand for greenhouse-grown, and he has the numbers to
back it up.
According to FMI, 33% of Gen Z shoppers want their produce
department to carry more organic and greenhouse grown produce.
" Demand for greenhouse grown organics is going to continue to grow
as more consumers become educated on the environmental benefits
of sustainable, protected agriculture, " Veillon said. " We're supporting
retailers and encouraging them to get ahead of this trend early. "
Making healthy convenient
Consumers' focus on health has only gotten sharper post-pandemic,
said Del Monte's Mackay.
supermarketperimeter.com
Dole focuses on consumer engagement
by providing nutritional information and
recipes, ensuring they cater to healthconscious
and informed shoppers with
evolving dietary preferences, including
vegan, vegetarian, gluten-free, low-fat
and low-sodium, and a desire for more
exotic foods.
The company also emphasizes sustainable
practices throughout its supply chain, from
responsible farming methods to eco-friendly
practices that support environmental
initiatives and meet consumer expectations,
Young said.
SEPTEMBER 2023 - 13

http://www.supermarketperimeter.com

Supermarket Perimeter - September 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2023

Supermarket Perimeter - September 2023 - Intro
Supermarket Perimeter - September 2023 - FCa
Supermarket Perimeter - September 2023 - FCb
Supermarket Perimeter - September 2023 - 1
Supermarket Perimeter - September 2023 - 2
Supermarket Perimeter - September 2023 - 3
Supermarket Perimeter - September 2023 - 4
Supermarket Perimeter - September 2023 - 5
Supermarket Perimeter - September 2023 - 6
Supermarket Perimeter - September 2023 - 7
Supermarket Perimeter - September 2023 - 8
Supermarket Perimeter - September 2023 - 9
Supermarket Perimeter - September 2023 - 10
Supermarket Perimeter - September 2023 - 11
Supermarket Perimeter - September 2023 - 12
Supermarket Perimeter - September 2023 - 13
Supermarket Perimeter - September 2023 - 14
Supermarket Perimeter - September 2023 - 15
Supermarket Perimeter - September 2023 - 16
Supermarket Perimeter - September 2023 - 17
Supermarket Perimeter - September 2023 - 18
Supermarket Perimeter - September 2023 - 19
Supermarket Perimeter - September 2023 - 20
Supermarket Perimeter - September 2023 - 21
Supermarket Perimeter - September 2023 - 22
Supermarket Perimeter - September 2023 - 23
Supermarket Perimeter - September 2023 - 24
Supermarket Perimeter - September 2023 - 25
Supermarket Perimeter - September 2023 - 26
Supermarket Perimeter - September 2023 - 27
Supermarket Perimeter - September 2023 - 28
Supermarket Perimeter - September 2023 - 29
Supermarket Perimeter - September 2023 - 30
Supermarket Perimeter - September 2023 - 31
Supermarket Perimeter - September 2023 - 32
Supermarket Perimeter - September 2023 - 33
Supermarket Perimeter - September 2023 - 34
Supermarket Perimeter - September 2023 - 35
Supermarket Perimeter - September 2023 - 36
Supermarket Perimeter - September 2023 - 37
Supermarket Perimeter - September 2023 - 38
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Supermarket Perimeter - September 2023 - 40
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Supermarket Perimeter - September 2023 - 43
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Supermarket Perimeter - September 2023 - 75
Supermarket Perimeter - September 2023 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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