Supermarket Perimeter - September 2023 - 21

The company's two new French-inspired salad kits are the French
Bistro Chopped Salad Kit - a blend of iceberg and green leaf lettuce,
shredded carrots and red cabbage, crunchy garlic brioche croutons,
shaved Romano cheese, and honey Dijon dressing made with real honey
- and the French Blue Cheese Salad Kit - a blend of baby spinach, spring
mix, red cabbage and carrots with aromatic blue cheese, crunchy garlic
brioche croutons, and a savory French blue cheese dressing.
The new salad kits are now available nationwide with a suggested
retail price of $3.99.
To learn more about the globally inspired salad kits, visit FreshExpress.
com/Fresh-News/All-Aboard-For-A-Flavor-Filled-Ride.
In August, Irving, Texas-based Avocados From Mexico shared that it
broke another record in its 2022-2023 fiscal year, importing 2.48 billion
pounds of avocados.
Along with the teamwork from the brand's parent
companies, growers, packers, and importers,
Avocados From Mexico attributes its
success to strategic marketing campaigns,
creative shopper partnerships and
seasonal programs, and limited-time
offers in foodservice designed to
encourage demand.
" The record-breaking volume
we're seeing indicates that the work
we're doing to drive demand across
consumer, retail and foodservice is
working, " said Alvaro Luque, president
and CEO of Avocados From Mexico. " The
Avocados From Mexico team is committed
to building on this momentum and we are
confident that we will continue to increase avocado
demand in the US with a strong promotional plan this year. "
The next big thing for Avocados From Mexico is co-branded price
look-up (PLU) stickers for bulk avocados.
The PLU stickers have the Avocados From Mexico logo so consumers
can easily identify the Mexican avocados. The background of the sticker
is Avocados From Mexico's PANTONE color, which reflects the shade of
the inside of a perfectly ripe avocado.
" Retailers rely on brands to create eye-catching PLU stickers to
help shoppers decide which bulk items to purchase, " said Stephanie
Bazan, senior vice president of commercial strategy and execution for
Avocados From Mexico. " Our research shows that when consumers see
Avocados From Mexico branding, it's an indication of high quality and
positively influences purchase intent. This new program will allow us to
collaborate with distributors to use the power of our brand to reinforce
and distinguish Mexican avocados at the point of sale. "
More information about the Mexican avocados can be found at
AvocadosFromMexico.com.
Mexican cheeses and chorizo
Chicago-based V&V Supremo Foods Inc. had much to celebrate over
the summer.
At the American Cheese Society Judging and Competition in Des
Moines, Iowa, in July, the brand's Queso Fresco earned first place in
the Fresh Unripened Cheese category, and its Sierra Cotija Cheese also
received first place in the Ripened, Aged Over 90 Days category.
" We are excited to receive these distinguished accolades from the
American Cheese Society, " said Gilberto Villaseñor II, the company's chief
visionary officer. " It is a testament to the unwavering commitment and
passion of our entire team. These awards reinforce our dedication to
crafting cheeses of the highest quality while honoring our rich heritage. "
Also in July, V&V Supremo launched a new Chorizo 2.0, which the
company describes as having improved consistency, more attractive
color and bolder flavor.
" We've honed the fat content, color, and salt levels for more
consistency, " said Villaseñor. " It features a more vibrant color that's ideal
for adding traditional color to egg dishes, and a more rounded flavor
with a perfect balance of lean, whole-muscle meat and warm spices like
clove and allspice. In the past, the clove was sometimes perceived as
too dominant, but now, we have a more well-rounded experience with
adjustments in spice and herb proportions. "
For more information about V&V Supremo's Mexican cheeses and
chorizo, including recipe inspiration, visit VVSupremo.com.
Hitting the big screen
Ridgefield, N.J.-based Toufayan Bakeries has landed a role with " My Big
Fat Greek Wedding 3 " as the movie's 'Official Pita and Flatbread.'
The film premieres Sept. 8, and Toufayan has an exciting lineup of
promotions including the following:
* Limited Time Co-Branded Packaging
* Win a Trip to Greece
* Win a movie pack from Fandango
* Downloadable Greek Recipe Cookbook
* Influencer Partnerships
* TV Cooking Segments
" We're delighted to partner with a franchise that so perfectly aligns
with our values around family, quality, and tradition, " said Karen
Toufayan, vice president of marketing at Toufayan Bakeries. " In the film,
the characters embark on a journey to their homeland, and we cherish
the notion of celebrating heritage, especially through food, which is
why we put our hearts and souls into sharing the breads of our heritage
with families nationwide. "
For more information about the company's promotions and to
download the free cookbook, visit Toufayan.com/Giveaway.
supermarketperimeter.com
SEPTEMBER 2023 - 21
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Supermarket Perimeter - September 2023

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