Supermarket Perimeter - September 2023 - 22

Cultural celebrations
Filipino-American grocery chain Island Pacific Supermarket, based
in Walnut, Calif., has recently opened its 19th location in the San
Fernando Valley.
The retailer celebrated the new location's grand opening on Aug. 11
with a dance party and live music performances by Filipino artists.
" Island Pacific Granada Hills offers a wide selection of fresh seafood,
meat, produce, and specialty items from the Philippines and other Asian
countries, as well as a range of non-food items like cookware, apparel,
and beauty products, " the company said. " It is more than just a grocery
store; it is a place where you can immerse yourself in the rich culture
and flavors of the Philippines and experience the warmth and hospitality
of its people. "
Island Pacific said the new Granada Hills location is similar to its
Lake Forest location in that it celebrates and promotes Filipino culture
and language. Translations of various food items in Baybayin, an
ancient script used in the Philippines before the arrival of the Spanish
colonizers, are featured across the store on signs created by artist
Krystian Kabuay, the leading expert on pre-Philippine script, according
to the company.
" Seeing it displayed on store shelves and signs is a powerful reminder
of the country's rich history and heritage, " the company said. " This
feature sets Island Pacific apart from other grocery stores, making it a
must-visit destination for Filipinos and those who want to learn more
about their culture. A mural created by local Filipino Long Beach artist
Bodeck Luna is also a must-see attraction. "
Island Pacific said the store will also have events such as cooking
demonstrations, food tastings, art exhibits, cultural workshops and
instore promotions for Bonus Reward Members to ensure there is
always something exciting coming up on the calendar.
Instore dining options at Island Pacific Granada Hills include brands like
Max Fried Chicken, Crab Mentality, San Honore Bakery and PhilHouse.
For more information, visit IslandPacificMarket.com.
#CancelPizza campaign
According to Ajinomoto Co., Inc., based in Tokyo, the Ajinomoto Group
is the leading US supplier of monosodium glutamate (MSG).
In August, the Ajinomoto Group launched an educational campaign,
using humor on TikTok, to address misinformation about MSG and the
stigma it has surrounding Asian cuisine.
In a video that reached more than 27 million views as of Aug. 9, the
company promoted a satirical campaign against pizza, with the hashtag
#CancelPizza on its TikTok account, @KnowMSG.
" What makes pizza so delicious is the inherent presence of MSG
in many of its most beloved toppings, " said Tia M. Rains, PhD, vice
president of science, innovation and corporate affairs at Ajinomoto
Health & Nutrition, North America. " As many consumers already know,
there are decades of scientific evidence to support the safety of MSG,
22 - SEPTEMBER 2023
supermarketperimeter.com
Yuki Noguchi / Ajinomoto Co., Inc.
http://www.IslandPacificMarket.com URLhttps://www.youtube.com/watch?v=cgoZbK_4owI http://excaliburseasoning.com http://www.supermarketperimeter.com
Supermarket Perimeter - September 2023

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