Supermarket Perimeter - September 2023 - 28

Bakery
Cakes
Snacking and impulse purchasing
are reshaping the cake category
By John Unrein
SNACKING AND EATING ON-THE-GO have become a huge area of
opportunity as consumers' schedules continue to be flexible.
" We've seen an increase in the selection of grab-and-go options
in the industry, including better-for-you and higher quality offerings, "
said Alyssa Barrett, customer marketing manager - convenience, Rich
Products, Buffalo, N.Y. " We continue to innovate and introduce new
grab-and-go options for consumers focusing on on-trend options like
globally inspired options, new twists on old favorites and fully finished,
ready-to-serve classics. "
Jay Jade, marketing manager-Dawn Portfolio, points out that while
nostalgic vanilla and chocolate flavors always remain popular with
consumers, fruity and tropical flavors such as lemon and strawberry
dominate, as well.
" At Dawn, we are seeing consumers continually being attracted to
interesting flavor combinations that put a twist on traditional cake
flavors, " Jade said.
From Dawn's 2023 Global Bakery Trends, research found that more
consumers are becoming mindful of the products they eat and how
they affect their personal health, community, and planet. This is leading
them to seek authentic and healthy foods, including baked goods. Dawn
Foods continues to create better-for-you options, including vegan,
28 - SEPTEMBER 2023
for cake mixes and butter crème, as well as offering many custom
formulations to customers.
As days get shorter and the leaves begin to change, it is the time of
year people reach for comfort food. There is nothing more comforting
than caramel classics, according to Lawrence Foods. Caramel is the
No. 3 dessert flavor on restaurant menus. According to Datassentials
MenuTrends, it is second only to chocolate and vanilla.
Caramel is the perfect complement to a variety of flavors. Pair it with
chocolate or vanilla to make a decadent dessert. The richness and
sweetness of caramel balances the crisp acidity of fruits such as apples
and pears.
Lawrence Foods offers a variety of innovative products to make these
creative ideas happen, including Caramel Spread-N-Ice®
, Baker's Caramel, and Caramel Decocrèmes Icing.
, Caramel IceN-Set®
Dawn's
Jade points out that fall is a great time to transition into warm
flavors and colors.
" Some trends we are seeing are built off the inspiration of the season
and the colors outside changing. Fall-themed decorations can be
highlighted with cooler icing tones, like blue, and complemented with
traditional fall flavors like pumpkin. Other trends are inspired by fall
activities brought to life through applications. One of our favorites is
supermarketperimeter.com
Dawn Foods, Joun Unrein - Sosland Publishing Company
Consumers
are migrating
to grab-and-go
sweet options.
http://www.supermarketperimeter.com
Supermarket Perimeter - September 2023

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