Supermarket Perimeter - September 2023 - 30

Bakery: Cakes
" People like different flavors, so we make sure that everyone has
different options, " Cervantes said.
Troubleshooting on the bench
Attending to often-overlooked details like specific gravity and batter
temperatures is crucial, according to Moats at Stratas. Proper aeration
during mixing is really important.
" Many bakers I meet boast that they have an incredible product, but
we often find tunnels in the crumb during a cutting, " Mott said. " Even
some professionals don't realize that this creates uneven grain and
toughness. Additionally, maintaining optimal batter temperatures is key
for leavening systems, particularly when working with temperaturesensitive
double-acting baking powder. Besides affecting leavening
timing, proper temperatures aid batter aeration during mixing,
potentially reducing mix times to achieve the desired specific gravity. It's
all connected. "
Many bakeries are using mixes requiring the addition of oil,
Moats said.
" Our Nutex (emulsified cake oil) is a great product to help increase
perceived moisture and assist with moisture retention. This means
longer shelf life. However, be careful about excessive moisture in the
cakes. There is a line where the final product can become mushy. We
want to keep the integrity of the crumb intact while offering a moist
delightful cake that has a good shelf life. "
High-impact flavor is important. The correct oil/ shortenings really
help with the flavor delivery
in terms of how our mouth
processes the flavors, he
added. A shortening with
a high melting point or
heavy vegetable notes can
throw these desired flavor
notes off.
Dawn's Jade offers some
What shoppers want
% of shoppers who somewhat
or completely agree
occasionally enjoy some
treats like cupcakes,
cookies or ice cream.
77%
79%
73%
All foods and beverages
are okay in moderation.
30 - SEPTEMBER 2023
It is completely fine to
Baked treats, like cakes or
pies, are great traditions during
holidays and celebrations.
helpful tips for producing
the best cakes. Dawn's
Exceptional® Baker's
Request™ Cake Mixes
consistently deliver moist,
high-quality cakes that
can reduce waste (with
no doming or tunneling),
a differentiator from cakes
from other bakeries.
The Baker's Request mix
has a tight crumb structure,
which retains moisture
and delivers a better eating
experience. It also lets the
cakes bake flat with higher
sidewalls for less waste and
easy decorating.
" Making visually
attractive cakes is just
Hispanic cake
flavors continue
to gain popularity.
as important as the flavor, " Jade said. " This can be done by adding
sprinkles, glitter, glazes and more to add the finishing touch to cakes. "
Jade emphasizes that the most important thing for in-store
bakeries to remember when using icing for decorating is finding the
correct texture and consistency. For example, butter crème icings are
formulated to be soft and pliable for piping while also holding design.
Whipped icings have a creamy texture while giving a visual appeal. Flat
icings are also a great solution for the labor challenges many instore
bakeries are facing because of their time-saving ease of use.
" As we lead into an incredibly busy time of year for bakeries, being
able to get offerings easily and quickly in the case will be top of mind
to capture the sale, " Jade said. " Ready to use butter creme icings are
a great way to save on labor versus mixing from scratch. Dawn's
butter crème icings give you the best of both worlds, being specially
formulated to be soft and pliable to allow for piping and decorating
while still being firm enough to hold designs. "
Shopper trends
Speaking during an Aug. 18 online presentation from the International
Dairy Deli Bakery Association (IDDBA), presenters Anne-Marie Roerink,
president of 210 Analytics, and Jonna Parker, principal, fresh foods, at
Circana, reviewed the latest dairy, deli, and bakery trends report. In this
webinar, the hosts shared the performance drivers and key takeaways
of July's performance, as well as how the bakery and other perishables
departments fared in the context of fresh foods and food and beverage
at large.
The perimeter cake category performed relatively well during the
July 2023 sales period when the cake category climbed 5.3% vs. year
ago in dollar sales for the category, according to data shared during the
webinar. For the latest 52 weeks ending July 31, 2023, the cake category
posted an 8.5% increase in dollar sales, reaching $5.5 billion in dollar
sales for the 52 weeks.
supermarketperimeter.com
Joun Unrein - Sosland Publishing Company
http://www.supermarketperimeter.com

Supermarket Perimeter - September 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2023

Supermarket Perimeter - September 2023 - Intro
Supermarket Perimeter - September 2023 - FCa
Supermarket Perimeter - September 2023 - FCb
Supermarket Perimeter - September 2023 - 1
Supermarket Perimeter - September 2023 - 2
Supermarket Perimeter - September 2023 - 3
Supermarket Perimeter - September 2023 - 4
Supermarket Perimeter - September 2023 - 5
Supermarket Perimeter - September 2023 - 6
Supermarket Perimeter - September 2023 - 7
Supermarket Perimeter - September 2023 - 8
Supermarket Perimeter - September 2023 - 9
Supermarket Perimeter - September 2023 - 10
Supermarket Perimeter - September 2023 - 11
Supermarket Perimeter - September 2023 - 12
Supermarket Perimeter - September 2023 - 13
Supermarket Perimeter - September 2023 - 14
Supermarket Perimeter - September 2023 - 15
Supermarket Perimeter - September 2023 - 16
Supermarket Perimeter - September 2023 - 17
Supermarket Perimeter - September 2023 - 18
Supermarket Perimeter - September 2023 - 19
Supermarket Perimeter - September 2023 - 20
Supermarket Perimeter - September 2023 - 21
Supermarket Perimeter - September 2023 - 22
Supermarket Perimeter - September 2023 - 23
Supermarket Perimeter - September 2023 - 24
Supermarket Perimeter - September 2023 - 25
Supermarket Perimeter - September 2023 - 26
Supermarket Perimeter - September 2023 - 27
Supermarket Perimeter - September 2023 - 28
Supermarket Perimeter - September 2023 - 29
Supermarket Perimeter - September 2023 - 30
Supermarket Perimeter - September 2023 - 31
Supermarket Perimeter - September 2023 - 32
Supermarket Perimeter - September 2023 - 33
Supermarket Perimeter - September 2023 - 34
Supermarket Perimeter - September 2023 - 35
Supermarket Perimeter - September 2023 - 36
Supermarket Perimeter - September 2023 - 37
Supermarket Perimeter - September 2023 - 38
Supermarket Perimeter - September 2023 - 39
Supermarket Perimeter - September 2023 - 40
Supermarket Perimeter - September 2023 - 41
Supermarket Perimeter - September 2023 - 42
Supermarket Perimeter - September 2023 - 43
Supermarket Perimeter - September 2023 - 44
Supermarket Perimeter - September 2023 - 45
Supermarket Perimeter - September 2023 - 46
Supermarket Perimeter - September 2023 - 47
Supermarket Perimeter - September 2023 - 48
Supermarket Perimeter - September 2023 - 49
Supermarket Perimeter - September 2023 - 50
Supermarket Perimeter - September 2023 - 51
Supermarket Perimeter - September 2023 - 52
Supermarket Perimeter - September 2023 - 53
Supermarket Perimeter - September 2023 - 54
Supermarket Perimeter - September 2023 - 55
Supermarket Perimeter - September 2023 - 56
Supermarket Perimeter - September 2023 - 57
Supermarket Perimeter - September 2023 - 58
Supermarket Perimeter - September 2023 - 59
Supermarket Perimeter - September 2023 - 60
Supermarket Perimeter - September 2023 - 61
Supermarket Perimeter - September 2023 - 62
Supermarket Perimeter - September 2023 - 63
Supermarket Perimeter - September 2023 - 64
Supermarket Perimeter - September 2023 - 65
Supermarket Perimeter - September 2023 - 66
Supermarket Perimeter - September 2023 - 67
Supermarket Perimeter - September 2023 - 68
Supermarket Perimeter - September 2023 - 69
Supermarket Perimeter - September 2023 - 70
Supermarket Perimeter - September 2023 - 71
Supermarket Perimeter - September 2023 - 72
Supermarket Perimeter - September 2023 - 73
Supermarket Perimeter - September 2023 - 74
Supermarket Perimeter - September 2023 - 75
Supermarket Perimeter - September 2023 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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