Supermarket Perimeter - September 2023 - 38

Deli: Fried Chicken
Broaster Company has been manufacturing pressure fryers since
1954, Klaus said.
" Bone-in 8-piece cut fried chicken has been around for a long time.
We have lifelong fans that seek Genuine Broaster Chicken out as part of
their weekly dinner menu. "
Over the years, the company has seen the boneless program growing
in popularity, particularly among younger people.
Today, Klaus said, there are many QSRs that don't even serve bone-in
fried chicken - and they're some of America's favorite brands.
To meet demand for boneless, Broaster developed a boneless
crunchy coating that's " just amazing, " she said, on fillets for sandwiches
and tenders.
The company also developed a spicy version of the same coating.
On the flip side, older generations are definitely driving demand for
8-piece bone-in chicken, Klaus said.
The demand for convenient options is also driving working parents to
seek out quick meals options like take-out family packs as well as meal
kits that they can grab and prepare at home, she added.
We love hearing stories about
how people remember going to get
Broaster Chicken with their grandpa
on Sundays, or how their family always
catered it in for large events like
reunions or graduation parties. It really
hits you when you hear those stores -
to be a part of some of their favorite
memories like that is pretty cool. "
Katie Klaus, Broaster
Grocery delis could also benefit from leaning into meal kit demand
by using their leftover fried chicken and shredding it and mixing with a
sauce for tacos, bbq sandwiches or other meal options.
Broaster is investing in new features to help alleviate labor shortages
and shorten training time, Klaus said.
The company's new E-Series line features auto oil filtering between
cook cycles, automatic pressure release and the SmartTouch touch
screen controller, which all make back of house operations easier
than ever.
" The E-Series line has really helped operators with labor shortages
and training challenges. Especially with the 8 head capacity and autolift,
we're hearing great feedback from the field. "
Seasonings - heat, sweet and beyond
Seasonings can play a big role in the success of a deli prepared fried
chicken program. Broaster, for instance, has developed new coatings
for spicier flavor profiles as well as some specific options for boneless
38 - SEPTEMBER 2023
supermarketperimeter.com
New sandwich from Chester's
Chester's Chicken, whose fried chicken is sold in
grocery stores and other retail and foodservice
channels, has rolled out a new version of its Fried
Chicken Sandwich.
The new sandwich has a " new bun, new bird, and new
sauce, " according to the company. It's made with a
specially marinated and double-breaded whole breast
fillet, topped with Chester's bold and tangy awardwinning
signature sauce and crunchy crinkle cut dill
pickles, all on a Martin's Famous potato roll.
The result, according to the company, is a juicier,
crispier, more flavorful version of the chicken
sandwich that made Chester's famous.
" If you love fried chicken sandwiches, prepare to
meet the new boss, " said Scott Richard, director of
culinary innovation for Chester's. " We're constantly
looking at ways to innovate and make our menu
even better. We made all the right tweaks to perfect
our new fried chicken sandwich and the taste is a
knockout we know guests will crave. "
In 2022 Chester's ran two successful chicken
sandwich LTOs. The first was the Honey
Stung Chicken Sandwich, made with Frank's
RedHot Stingin' Honey Garlic Sauce, and honored
in Convenience Store Products' annual " Retailer
Choice Best New Products Contest. "
The second was the Buffalo Mac Chicken Sandwich,
featuring Chester's signature fried chicken tossed in
buffalo sauce and topped with a generous scoop of
mac & cheese and a slice of white American cheese.
Chester's Chicken
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Supermarket Perimeter - September 2023

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2023

Supermarket Perimeter - September 2023 - Intro
Supermarket Perimeter - September 2023 - FCa
Supermarket Perimeter - September 2023 - FCb
Supermarket Perimeter - September 2023 - 1
Supermarket Perimeter - September 2023 - 2
Supermarket Perimeter - September 2023 - 3
Supermarket Perimeter - September 2023 - 4
Supermarket Perimeter - September 2023 - 5
Supermarket Perimeter - September 2023 - 6
Supermarket Perimeter - September 2023 - 7
Supermarket Perimeter - September 2023 - 8
Supermarket Perimeter - September 2023 - 9
Supermarket Perimeter - September 2023 - 10
Supermarket Perimeter - September 2023 - 11
Supermarket Perimeter - September 2023 - 12
Supermarket Perimeter - September 2023 - 13
Supermarket Perimeter - September 2023 - 14
Supermarket Perimeter - September 2023 - 15
Supermarket Perimeter - September 2023 - 16
Supermarket Perimeter - September 2023 - 17
Supermarket Perimeter - September 2023 - 18
Supermarket Perimeter - September 2023 - 19
Supermarket Perimeter - September 2023 - 20
Supermarket Perimeter - September 2023 - 21
Supermarket Perimeter - September 2023 - 22
Supermarket Perimeter - September 2023 - 23
Supermarket Perimeter - September 2023 - 24
Supermarket Perimeter - September 2023 - 25
Supermarket Perimeter - September 2023 - 26
Supermarket Perimeter - September 2023 - 27
Supermarket Perimeter - September 2023 - 28
Supermarket Perimeter - September 2023 - 29
Supermarket Perimeter - September 2023 - 30
Supermarket Perimeter - September 2023 - 31
Supermarket Perimeter - September 2023 - 32
Supermarket Perimeter - September 2023 - 33
Supermarket Perimeter - September 2023 - 34
Supermarket Perimeter - September 2023 - 35
Supermarket Perimeter - September 2023 - 36
Supermarket Perimeter - September 2023 - 37
Supermarket Perimeter - September 2023 - 38
Supermarket Perimeter - September 2023 - 39
Supermarket Perimeter - September 2023 - 40
Supermarket Perimeter - September 2023 - 41
Supermarket Perimeter - September 2023 - 42
Supermarket Perimeter - September 2023 - 43
Supermarket Perimeter - September 2023 - 44
Supermarket Perimeter - September 2023 - 45
Supermarket Perimeter - September 2023 - 46
Supermarket Perimeter - September 2023 - 47
Supermarket Perimeter - September 2023 - 48
Supermarket Perimeter - September 2023 - 49
Supermarket Perimeter - September 2023 - 50
Supermarket Perimeter - September 2023 - 51
Supermarket Perimeter - September 2023 - 52
Supermarket Perimeter - September 2023 - 53
Supermarket Perimeter - September 2023 - 54
Supermarket Perimeter - September 2023 - 55
Supermarket Perimeter - September 2023 - 56
Supermarket Perimeter - September 2023 - 57
Supermarket Perimeter - September 2023 - 58
Supermarket Perimeter - September 2023 - 59
Supermarket Perimeter - September 2023 - 60
Supermarket Perimeter - September 2023 - 61
Supermarket Perimeter - September 2023 - 62
Supermarket Perimeter - September 2023 - 63
Supermarket Perimeter - September 2023 - 64
Supermarket Perimeter - September 2023 - 65
Supermarket Perimeter - September 2023 - 66
Supermarket Perimeter - September 2023 - 67
Supermarket Perimeter - September 2023 - 68
Supermarket Perimeter - September 2023 - 69
Supermarket Perimeter - September 2023 - 70
Supermarket Perimeter - September 2023 - 71
Supermarket Perimeter - September 2023 - 72
Supermarket Perimeter - September 2023 - 73
Supermarket Perimeter - September 2023 - 74
Supermarket Perimeter - September 2023 - 75
Supermarket Perimeter - September 2023 - 76
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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