Supermarket Perimeter - September 2023 - 42

Deli: Fried Chicken
When it comes to rubs, Excalibur's Nashville Hot is sweet and smoky
with a kick. And, Brewer said, it's easy to prepared: simply drizzle oil on
the chicken, dredge in a mixture of flour and seasoning, and cook.
Garlic Pepper, Butter Garlic, and Buffalo Wing are other Excalibur rubs
that work great on fried chicken, he added.
Fried chicken innovation has benefited, Brewer said, from other
recent trends in the chicken world.
" I would say the popularity of wings and the revolution of the crispy
chicken sandwich have really ignited the unique flavor trends for fried
chicken today. "
Bold, sweet, and spicy flavor profiles have found their way onto most
menus, he added.
Almost all large restaurant chains in the U.S. have some form of fried
chicken on the menu board and offer it in a variety of flavors, and that
can also be seen in grocery prepared.
" It's not just your mom's fried chicken anymore, " Brewer said.
" In recent years, there has been and still is a growing demand for
global flavor, and fusions, in particular. Our R&D team does a great job
of creating new flavors based on the trends we feel will resonate best
with our customers. "
Packaging options
When it comes to packaging fried chicken sold in retail foodservice and
other foodservice channels, the status quo has held for some time, said
Natha Dempsey, president of the Falls Church, Va.-based Foodservice
Packaging Institute. " We haven't seen a bunch of new packaging
products here. It's still primarily a combination of traditional paperboard
bucket-style packaging and two-piece plastic containers with black
bottom/clear top or all clear packaging. "
In terms of innovations, what stands out for Dempsey in recent years
is polypropylene packaging.
Other advancements include venting systems and better
transparency. Polypropylene tends to be an opaque material, Dempsey
said, but new clarifiers have made these materials clearer for customer
viewing.
" People like to be able to see what they are choosing to eat. "
Packaging fried chicken comes with its own set of challenges,
Dempsey said. One is keeping product both hot and crispy.
" Once packaged, the hot food items release steam that gets trapped
and will leave the chicken soggy. Venting and moisture control help
mitigate that. "
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42 - SEPTEMBER 2023
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Supermarket Perimeter - September 2023

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