Supermarket Perimeter - September 2023 - 46

Cheese: Imported
Vintage Reserve; our best-selling Westminster branded cheese range;
or something new, such as our range of classic Wensleydale cheeses
infused with fruit. "
Somerdale identified the following as its standout products:
* Westminster cheddar range: " Includes a classic Sharp Cheddar; a
Smoked Cheddar; an aged Vintage Cheddar; a Rustic Red with sweet,
nutty caramelized notes; a Reserve Cheddar aged for over two years;
and Gold Hill, an award-winning sweet mature cheddar, carefully
aged for over 12 months until it reaches perfection. "
* Barber's 1833 Vintage Reserve Cheddar: " Aged for two years, the
1833 Vintage Reserve has a wonderfully complex taste including
subtle notes of gooseberry. "
* Wensleydale & Cranberries: " An unrinded white cheese which has
a natural acidity that pairs wonderfully with fruit such as deliciously
juicy cranberries. "
* Wensleydale with Lemon & Honey: " Pairing the slightly acidic
Wensleydale with refreshing lemon curd and soothing honey creates
a superb almost cheesecake flavor that gives a real contrast to often
heavier, savory cheeses. "
* Wensleydale with Blueberries: " A perfect partnership of creamy,
slightly acidic cheese with the sweetness of delicious blueberries. "
In August, the company was acquired by Ditcheat, Somerset-based
A.J. & R.G. Barber, the parent company of Barber's Cheddar Cheese and
maker of the Barber's 1833 Vintage Reserve Cheddar.
Spain
The Interprofessional Dairy Organization (InLac) partnered with the
European Union to launch a three-year promotional campaign in
the US called 'Discover the European Cheestories with cheeses
from Spain.'
According to InLac, it will include " a powerful mix of activities such
as attendance to fairs, exhibitions, tastings, actions at point of sale and
collaboration with American importers and distributors. "
The campaign kicked off in June with a screening of a docu-reality
about Spanish cheese and a tasting of cheeses by master cheesemaker
Angelica Intriago, VP of New York-based Despaña Brand Foods.
" For the Spanish dairy sector, it is of vital importance that American
consumers know the commitment of our production and elaboration
methods and their differential aspects with respect to competitors from
other countries, " said Daniel Ferreiro, president of InLac.
According to InLac, the most popular Spanish cheeses in the US are
cow; sheep; goat; and blended, along with cheeses with quality seals
such as Manchego; Murcia al vino; or Mahón-Menorca.
Per capita cheese consumption in the US is currently 17 kilograms
per person, per year. InLac expects that number to increase as
consumer demand for gourmet and specialty cheeses continues
to grow.
InLac said that the growing demand for other international cuisines
outside of Europe is also boosting European cheese sales in the US.
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Supermarket Perimeter - September 2023

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