Supermarket Perimeter - September 2023 - 54
Meat & Poultry: Turkey
A vital showcase
There are a lot of opportunities for stores to highlight turkey outside
of the holiday season and the display level is one area that needs to be
considered.
" Reminding consumers about the wide variety of turkey options
available and helping consumers quickly pull together flavorful meals
the entire family will like are great ways to delight shoppers with turkey, "
Welch said. " We frequently hear from consumers that they want to
see the turkey inside the package, therefore we are seeing a move to
packaging that showcases as much of the product as possible. "
Butterball considered this trend when it developed the packaging for
Butterball Hearty Turkey Sausage links. The links are packaged in fully
clear shrink wrap with a premium box overlay, which allows consumers
to see the full product and creates immediate appetite appeal.
Tyson Foods works closely with its R&D team members and culinary
chefs to create flavor options for center-of-plate such as its Sara Lee
Rotisserie Turkey Breast. The company also partners with the National
Turkey Federation and the Iowa Turkey Federation to capture these
on-trend flavors and develop products that are interesting and attractive
to consumers.
" Partnership with our customers is key in sharing the potential for turkey
in every area of the menu, " the Tyson spokesperson said. " You will see
our portfolio of turkey products showcased in multiple places, including
everything from sample stations at your local club stores to nationally
competitive smoke competitions. These allow us to showcase turkey as an
everyday protein option that deserves a place on every menu. "
54 - SEPTEMBER 2023
Ground turkey, which has taken
more of a mainstream role as a
healthy and affordable alternative
to red meat grinds, is a consistent
option for year-round success. "
Rebecca Welch, Butterball
He added that the company is focused on packaging that is fresh and
clean to reflect the nutritious option that turkey provides for families.
" Having tear-away recipe options near the case is another great way
to get consumers excited about the many different ways turkey can be
prepared or serve as a substitute for traditional beef or pork options, "
he said. " High visibility and showcasing simple, wholesome and quick
at-home meal preparation options is key. "
Turkey deserves a seat right alongside the other center of plate
protein options in the meat case. After all, turkey is a great alternative
across all day parts for those looking to reduce red meat in their diets.
From breakfast sausage to turkey burgers, turkey can be a base for
consumers who want to add flavor and excitement to their home
cooked meals.
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Supermarket Perimeter - September 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - September 2023
Supermarket Perimeter - September 2023 - Intro
Supermarket Perimeter - September 2023 - FCa
Supermarket Perimeter - September 2023 - FCb
Supermarket Perimeter - September 2023 - 1
Supermarket Perimeter - September 2023 - 2
Supermarket Perimeter - September 2023 - 3
Supermarket Perimeter - September 2023 - 4
Supermarket Perimeter - September 2023 - 5
Supermarket Perimeter - September 2023 - 6
Supermarket Perimeter - September 2023 - 7
Supermarket Perimeter - September 2023 - 8
Supermarket Perimeter - September 2023 - 9
Supermarket Perimeter - September 2023 - 10
Supermarket Perimeter - September 2023 - 11
Supermarket Perimeter - September 2023 - 12
Supermarket Perimeter - September 2023 - 13
Supermarket Perimeter - September 2023 - 14
Supermarket Perimeter - September 2023 - 15
Supermarket Perimeter - September 2023 - 16
Supermarket Perimeter - September 2023 - 17
Supermarket Perimeter - September 2023 - 18
Supermarket Perimeter - September 2023 - 19
Supermarket Perimeter - September 2023 - 20
Supermarket Perimeter - September 2023 - 21
Supermarket Perimeter - September 2023 - 22
Supermarket Perimeter - September 2023 - 23
Supermarket Perimeter - September 2023 - 24
Supermarket Perimeter - September 2023 - 25
Supermarket Perimeter - September 2023 - 26
Supermarket Perimeter - September 2023 - 27
Supermarket Perimeter - September 2023 - 28
Supermarket Perimeter - September 2023 - 29
Supermarket Perimeter - September 2023 - 30
Supermarket Perimeter - September 2023 - 31
Supermarket Perimeter - September 2023 - 32
Supermarket Perimeter - September 2023 - 33
Supermarket Perimeter - September 2023 - 34
Supermarket Perimeter - September 2023 - 35
Supermarket Perimeter - September 2023 - 36
Supermarket Perimeter - September 2023 - 37
Supermarket Perimeter - September 2023 - 38
Supermarket Perimeter - September 2023 - 39
Supermarket Perimeter - September 2023 - 40
Supermarket Perimeter - September 2023 - 41
Supermarket Perimeter - September 2023 - 42
Supermarket Perimeter - September 2023 - 43
Supermarket Perimeter - September 2023 - 44
Supermarket Perimeter - September 2023 - 45
Supermarket Perimeter - September 2023 - 46
Supermarket Perimeter - September 2023 - 47
Supermarket Perimeter - September 2023 - 48
Supermarket Perimeter - September 2023 - 49
Supermarket Perimeter - September 2023 - 50
Supermarket Perimeter - September 2023 - 51
Supermarket Perimeter - September 2023 - 52
Supermarket Perimeter - September 2023 - 53
Supermarket Perimeter - September 2023 - 54
Supermarket Perimeter - September 2023 - 55
Supermarket Perimeter - September 2023 - 56
Supermarket Perimeter - September 2023 - 57
Supermarket Perimeter - September 2023 - 58
Supermarket Perimeter - September 2023 - 59
Supermarket Perimeter - September 2023 - 60
Supermarket Perimeter - September 2023 - 61
Supermarket Perimeter - September 2023 - 62
Supermarket Perimeter - September 2023 - 63
Supermarket Perimeter - September 2023 - 64
Supermarket Perimeter - September 2023 - 65
Supermarket Perimeter - September 2023 - 66
Supermarket Perimeter - September 2023 - 67
Supermarket Perimeter - September 2023 - 68
Supermarket Perimeter - September 2023 - 69
Supermarket Perimeter - September 2023 - 70
Supermarket Perimeter - September 2023 - 71
Supermarket Perimeter - September 2023 - 72
Supermarket Perimeter - September 2023 - 73
Supermarket Perimeter - September 2023 - 74
Supermarket Perimeter - September 2023 - 75
Supermarket Perimeter - September 2023 - 76
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