Supermarket Perimeter - September 2023 - 6

the
WIRE
ISB bread enjoys
strong inflationera
growth
Bread - and in particular,
bread items sold in ISBs
- has proven to be a
dependable, versatile
and cost-effective baked
good for consumers
amid the throes of
inflation, bringing growth
to much of the category.
According to Mintel's
2023 US Packaged
Bread Report, the top
reasons surveyed
consumers increased
bread consumption
include eating at home
more (54%) and bread
being a budget-friendly
product (43%).
Consumers are saving
even more by opting
for larger pack sizes and
private label varieties.
Circana found that
center store private label
sandwich bread sales
increased, a reversal of
the past several years
where store brand sales
consistently fell.
6 - SEPTEMBER 2023
The perimeter
performed exceptionally
well with dinner rolls,
bulk buns and rolls, and
croissants all posting
unit jumps.
Producers can also tap
into a wider audience by
highlighting new eating
occasions. Mintel's report
noted that with snacking
on the rise, there's
opportunity for packaged
bread to expand beyond
formal meals into new
dayparts.
La Brea Bakery offers
recipe and pairing ideas
for its new Cinnamon
Raisin Loaf, including a
grilled cheese sandwich
with Brie and cinnamon
raisin French toast with
apple cider syrup.
And Dave's Killer Bread
regularly posts meal
ideas featuring its bread
on social media, ranging
from avocado toast and
turkey and cheese sliders
to loaded breakfast
sandwiches and animalstyle
cheeseburgers.
Walmart welcomes
product ideas from
smaller businesses
Entrepreneurs and
small business owners
may apply for the
opportunity to gain
shelf space at Walmart
or Sam's Club stores or
on Walmart.com.
Bentonville-based
Walmart Inc. has opened
registration for its annual
Open Call event, part
of the retailer's 10-year,
$350 billion commitment
to sourcing products
that are made, grown
or assembled in the
United States.
Walmart's Open Call
is held in partnership
with RangeMe, a product
discovery and sourcing
platform connecting
retailers and suppliers.
The company is
accepting applications
through Aug. 18
at engage.walmart-jump.
com/open-call-2023.
Finalists will receive
access to mentoring
sessions and educational
programming as
well as one-on-one
pitch meetings with
Walmart and Sam's
Club merchants during
the two-day event
Oct. 24-25.
Furthering its efforts
to strengthen American
manufacturing, Walmart
launched its Lead with
Local snacks initiative
earlier this year. The
program has expanded
to more than 130 stores
across the country,
Fremstad said.
" Through this
initiative, Walmart sells
locally made snacks
supermarketperimeter.com
prominently in stores,
connecting customers to
products from businesses
in their hometowns, "
he added.
Drive-up Starbucks
baked goods, other
items now at Target
Target Corp. is adding
more convenience
for shoppers with the
addition of Starbucks
drive-up service.
With the new concept,
consumers will be able
to order their beverage or
cafe item of choice and
have it delivered to their
car at stores offering the
drive-up service.
The service will be
available at all the 1,700plus
stores with Starbucks
Cafes and drive-up
service by October.
" Our guests have
long told us drive up is a
game-changer, adding
convenience to their
daily life, especially
when they're short
on time, " said Mark
Schindele, chief stores
officer, Target. " We've
continued listening to
our guests, who've told
us overwhelmingly that
drive-up with Starbucks
would bring even more
ease and joy to every
Target run. This one-ofa-kind
service - available
only at Target - is the
latest example of how
we're innovating every
day to meet the needs of
our guests. "
Target is the first
major retailer to
offer this service at
scale, according to
the company. Target
has had a 20-year
plus partnership with
Starbucks.
" Starbucks has a long
history of adapting and
innovating how we
serve our customers,
meeting them where
they are, " said Mark Ring,
senior vice president,
US Licensed Stores,
Starbucks Canada and
Siren Retail. " Offering the
Starbucks Experience to
the Target drive-up guest
is a great example of two
iconic brands creating a
joyful moment in a way
that Starbucks and Target
are uniquely positioned
to do together. "
innafoto2017- stock.adobe.com, Target
http://www.Walmart.com https://engage.walmart-jump.com/open-call-2023 https://engage.walmart-jump.com/open-call-2023 http://www.supermarketperimeter.com
Supermarket Perimeter - September 2023

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