Supermarket Perimeter - September 2023 - 69
While Harmons has increased its social media and email presence
in terms of seafood education, " nothing beats word of mouth, "
according to Taylor. " Most of our seafood specialists have a following of
customers that are incredibly loyal and enthusiastic about our seafood
departments. "
Similarly, Downers Grove, Ill.-based Fresh Thyme Market, which
operates 70 stores throughout the Midwest, focuses on educating both its
seafood specialists and customers. Employees are provided pocket cards
and digital communication on product attributes as well as talking points
on the health benefits of seafood and the easiest preparation methods
to share with customers, according to Jason Resner, meat and seafood
sales, merchandising, marketing and procurement lead for the company.
During large sales events, Fresh Thyme's teams also pass out cooking
instructions and information on seafood's health benefits.
Plus, Fresh Thyme's dietitian, Meghan Sedivy, conducts live and
interactive cooking and meal preparation demonstrations, discussing
the health benefits of popular seafood species such as salmon,
crab, shrimp, and scallops as well as the most optimum ways to
prepare them.
" An increasing members of customers signing up for the live demos,
along with the amount of views on her video posts, help show the
growing audience and following she builds, " Resner said.
Sedivy also posts about the nutritional benefits of seafood on the
company's social media pages. And salmon's Omega 3 benefits are
Most of our seafood specialists
have a following of customers that
are incredibly loyal and enthusiastic
about our seafood departments. "
Melanie Taylor, Harmons Grocery
not the only focus, according to Resner. For example, seafood staff and
Sedovy educate shoppers that crab contains selenium, protein, and
vitamin B12, he said.
In addition to pointing out the important benefits of seafood, such
as Omega-3s, protein, and B12, retailers can further enhance shopper
education by pointing g out the feature plus the benefit, according to
Roerink.
" Think about how well this has worked for oranges and other citrus
fruits: vitamin C = immune system = eat when you feel a cold coming
on. Now what if people realized that bell peppers have even more
Vitamin C? Or that mushrooms help support the immune system?
Or what Omega 3 in salmon does for you? If people are aware of the
benefits of what including salmon in the diet does for you, that is a
way bigger win. "
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Supermarket Perimeter - September 2023
Table of Contents for the Digital Edition of Supermarket Perimeter - September 2023
Supermarket Perimeter - September 2023 - Intro
Supermarket Perimeter - September 2023 - FCa
Supermarket Perimeter - September 2023 - FCb
Supermarket Perimeter - September 2023 - 1
Supermarket Perimeter - September 2023 - 2
Supermarket Perimeter - September 2023 - 3
Supermarket Perimeter - September 2023 - 4
Supermarket Perimeter - September 2023 - 5
Supermarket Perimeter - September 2023 - 6
Supermarket Perimeter - September 2023 - 7
Supermarket Perimeter - September 2023 - 8
Supermarket Perimeter - September 2023 - 9
Supermarket Perimeter - September 2023 - 10
Supermarket Perimeter - September 2023 - 11
Supermarket Perimeter - September 2023 - 12
Supermarket Perimeter - September 2023 - 13
Supermarket Perimeter - September 2023 - 14
Supermarket Perimeter - September 2023 - 15
Supermarket Perimeter - September 2023 - 16
Supermarket Perimeter - September 2023 - 17
Supermarket Perimeter - September 2023 - 18
Supermarket Perimeter - September 2023 - 19
Supermarket Perimeter - September 2023 - 20
Supermarket Perimeter - September 2023 - 21
Supermarket Perimeter - September 2023 - 22
Supermarket Perimeter - September 2023 - 23
Supermarket Perimeter - September 2023 - 24
Supermarket Perimeter - September 2023 - 25
Supermarket Perimeter - September 2023 - 26
Supermarket Perimeter - September 2023 - 27
Supermarket Perimeter - September 2023 - 28
Supermarket Perimeter - September 2023 - 29
Supermarket Perimeter - September 2023 - 30
Supermarket Perimeter - September 2023 - 31
Supermarket Perimeter - September 2023 - 32
Supermarket Perimeter - September 2023 - 33
Supermarket Perimeter - September 2023 - 34
Supermarket Perimeter - September 2023 - 35
Supermarket Perimeter - September 2023 - 36
Supermarket Perimeter - September 2023 - 37
Supermarket Perimeter - September 2023 - 38
Supermarket Perimeter - September 2023 - 39
Supermarket Perimeter - September 2023 - 40
Supermarket Perimeter - September 2023 - 41
Supermarket Perimeter - September 2023 - 42
Supermarket Perimeter - September 2023 - 43
Supermarket Perimeter - September 2023 - 44
Supermarket Perimeter - September 2023 - 45
Supermarket Perimeter - September 2023 - 46
Supermarket Perimeter - September 2023 - 47
Supermarket Perimeter - September 2023 - 48
Supermarket Perimeter - September 2023 - 49
Supermarket Perimeter - September 2023 - 50
Supermarket Perimeter - September 2023 - 51
Supermarket Perimeter - September 2023 - 52
Supermarket Perimeter - September 2023 - 53
Supermarket Perimeter - September 2023 - 54
Supermarket Perimeter - September 2023 - 55
Supermarket Perimeter - September 2023 - 56
Supermarket Perimeter - September 2023 - 57
Supermarket Perimeter - September 2023 - 58
Supermarket Perimeter - September 2023 - 59
Supermarket Perimeter - September 2023 - 60
Supermarket Perimeter - September 2023 - 61
Supermarket Perimeter - September 2023 - 62
Supermarket Perimeter - September 2023 - 63
Supermarket Perimeter - September 2023 - 64
Supermarket Perimeter - September 2023 - 65
Supermarket Perimeter - September 2023 - 66
Supermarket Perimeter - September 2023 - 67
Supermarket Perimeter - September 2023 - 68
Supermarket Perimeter - September 2023 - 69
Supermarket Perimeter - September 2023 - 70
Supermarket Perimeter - September 2023 - 71
Supermarket Perimeter - September 2023 - 72
Supermarket Perimeter - September 2023 - 73
Supermarket Perimeter - September 2023 - 74
Supermarket Perimeter - September 2023 - 75
Supermarket Perimeter - September 2023 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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