Supermarket Perimeter - September 2024 - 11

All produce industry staples are doing well, as
It was the kind of produce product that can " premiumize "
consumers try to avoid buyers' remorse during
inflationary times, Roerink said.
That said, younger consumers continue to want to
try new things. One recent example from a trade show
that stood our for Roerink as a good example of a new
twist on a familiar theme was a dark purple tomato.
" It had a fantastic flavor but also a color that provides
a completely different pop and visual on a salad or any
other meal, " she said.
a meal or salad made at home to give it more of a restaurant
feel, she added. And as consumers are pulling back
on restaurant spending yet again, many are looking to
create a bit of a fancier meal every once in a while.
Beyond the overall higher numbers, there are ups
and downs across commodity types, channels, valueadded
versus whole, organic and other factors, Roerink
said, showing just how complex the marketplace
remains, despite overall growth.
PRICE
25%
Rank price as the
top factor when
selecting/purchasing
fresh produce
1 in 2
Frozen fun
One recent example of a stunning marketing success story in produce, said Circana's Jonna
Parker, is grapes. The practice of rolling grapes in sugar and freezing them has gone viral, and
grape sales are up as a result, Parker said. One TikTok frozen grape video has 36 million views,
driving 20% growth in category volumes. " It really changes the taste experience. One of the biggest
gaps between produce and CPG foods is that CPG companies really know what their point
of difference is. "
Who's to say that couldn't work with other fresh fruits, added 210 Analytics' Anne-Marie
Roerink. " What if more people knew you can freeze, say, blueberries and use them over time so
they can truly partake in the seasonal prices and promotions and benefit over time? "
Rank price, ripeness
or appearance
as a top 3 factor
when selecting
and purchasing
fresh produce
37%
Pay a lot of
attention to making
healthful food
choices in general
45%
Will often purchase
unplanned items
36%
Say seasonal items
have the greatest
impulse power
45%
Leverage in-store
signage to check
on fresh produce
promotions
30%
Compare prices
and promotions
across multiple
stores before
going shopping
Source: FMI -
The Food Industry Association,
Power of Produce 2024
supermarketperimeter.com
SEPTEMBER 2024 - 11

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Supermarket Perimeter - September 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2024

Supermarket Perimeter - September 2024 - Intro
Supermarket Perimeter - September 2024 - 1
Supermarket Perimeter - September 2024 - 2
Supermarket Perimeter - September 2024 - 3
Supermarket Perimeter - September 2024 - 4
Supermarket Perimeter - September 2024 - 5
Supermarket Perimeter - September 2024 - 6
Supermarket Perimeter - September 2024 - 7
Supermarket Perimeter - September 2024 - 8
Supermarket Perimeter - September 2024 - 9
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Supermarket Perimeter - September 2024 - 11
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Supermarket Perimeter - September 2024 - 76
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