Supermarket Perimeter - September 2024 - 15

One trap produce can fall into is branding, she
said. When mandarins and clementines started being
branded as Halos and Cuties, many deduced that
branding was the answer for produce in general.
But produce commodities aren't like Coke and Pepsi.
A Coke drinker may not stoop to drinking Pepsi, but the
purchaser of one brand of berries won't likely have the
same reservations about buying another brand.
And when it comes to mandarins and clementines,
it's not primarily the brand that people buy. It's the fact
that those fruits are easy to peel.
That said, produce also shouldn't also be treated as
just a commodity that you promote when volumes are
big and are quiet about they're not. And volume isn't
everything.
" We really need to break through from the 'Stack
'em high, watch 'em fly' " philosophy of merchandising,
Parker said.
Who is the target consumer? Why choose this over
that? Those are questions CPG companies are great at
answering those and other questions that drill down
into consumer preferences, Parker said. Produce would
be wise to follow their lead.
" The sea change is about understanding who is
your target consumer today and who are you trying to
get next. "
It's not enough just to say that your fruit or vegetable
produce is the " freshest, " or " tastes the best, " Parker
said. Those are old messages, and too many of your
competitors can make the exact same claim.
Organic demand steady
Organic produce sales are holding strong, Roerink said.
They still account for about 12% of sales, and financial
pressure has not led to lower demand.
Organic produce is driving above-average gains
in both unit and volume sales, she said. And the
core organic consumer spends more on organic by
choosing the claim in more commodities.
210 Analytics has not, however, seen growth in
household penetration of organic produce purchase
in the past few years.The category's strength, Roerink
said, is due in large part to who the organic produce
shopper is. " Organic purchases skew toward higher
income households, and while we're seeing moneysaving
measures and other changes among those
households, a lot of the current change is driven by
lower-income households. "
Now, that's a Wrap!
Non-PVC, Processor-Ready
supermarketperimeter.com
SEPTEMBER 2024 - 15

http://lkpkg.com

Supermarket Perimeter - September 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2024

Supermarket Perimeter - September 2024 - Intro
Supermarket Perimeter - September 2024 - 1
Supermarket Perimeter - September 2024 - 2
Supermarket Perimeter - September 2024 - 3
Supermarket Perimeter - September 2024 - 4
Supermarket Perimeter - September 2024 - 5
Supermarket Perimeter - September 2024 - 6
Supermarket Perimeter - September 2024 - 7
Supermarket Perimeter - September 2024 - 8
Supermarket Perimeter - September 2024 - 9
Supermarket Perimeter - September 2024 - 10
Supermarket Perimeter - September 2024 - 11
Supermarket Perimeter - September 2024 - 12
Supermarket Perimeter - September 2024 - 13
Supermarket Perimeter - September 2024 - 14
Supermarket Perimeter - September 2024 - 15
Supermarket Perimeter - September 2024 - 16
Supermarket Perimeter - September 2024 - 17
Supermarket Perimeter - September 2024 - 18
Supermarket Perimeter - September 2024 - 19
Supermarket Perimeter - September 2024 - 20
Supermarket Perimeter - September 2024 - 21
Supermarket Perimeter - September 2024 - 22
Supermarket Perimeter - September 2024 - 23
Supermarket Perimeter - September 2024 - 24
Supermarket Perimeter - September 2024 - 25
Supermarket Perimeter - September 2024 - 26
Supermarket Perimeter - September 2024 - 27
Supermarket Perimeter - September 2024 - 28
Supermarket Perimeter - September 2024 - 29
Supermarket Perimeter - September 2024 - 30
Supermarket Perimeter - September 2024 - 31
Supermarket Perimeter - September 2024 - 32
Supermarket Perimeter - September 2024 - 33
Supermarket Perimeter - September 2024 - 34
Supermarket Perimeter - September 2024 - 35
Supermarket Perimeter - September 2024 - 36
Supermarket Perimeter - September 2024 - 37
Supermarket Perimeter - September 2024 - 38
Supermarket Perimeter - September 2024 - 39
Supermarket Perimeter - September 2024 - 40
Supermarket Perimeter - September 2024 - 41
Supermarket Perimeter - September 2024 - 42
Supermarket Perimeter - September 2024 - 43
Supermarket Perimeter - September 2024 - 44
Supermarket Perimeter - September 2024 - 45
Supermarket Perimeter - September 2024 - 46
Supermarket Perimeter - September 2024 - 47
Supermarket Perimeter - September 2024 - 48
Supermarket Perimeter - September 2024 - 49
Supermarket Perimeter - September 2024 - 50
Supermarket Perimeter - September 2024 - 51
Supermarket Perimeter - September 2024 - 52
Supermarket Perimeter - September 2024 - 53
Supermarket Perimeter - September 2024 - 54
Supermarket Perimeter - September 2024 - 55
Supermarket Perimeter - September 2024 - 56
Supermarket Perimeter - September 2024 - 57
Supermarket Perimeter - September 2024 - 58
Supermarket Perimeter - September 2024 - 59
Supermarket Perimeter - September 2024 - 60
Supermarket Perimeter - September 2024 - 61
Supermarket Perimeter - September 2024 - 62
Supermarket Perimeter - September 2024 - 63
Supermarket Perimeter - September 2024 - 64
Supermarket Perimeter - September 2024 - 65
Supermarket Perimeter - September 2024 - 66
Supermarket Perimeter - September 2024 - 67
Supermarket Perimeter - September 2024 - 68
Supermarket Perimeter - September 2024 - 69
Supermarket Perimeter - September 2024 - 70
Supermarket Perimeter - September 2024 - 71
Supermarket Perimeter - September 2024 - 72
Supermarket Perimeter - September 2024 - 73
Supermarket Perimeter - September 2024 - 74
Supermarket Perimeter - September 2024 - 75
Supermarket Perimeter - September 2024 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com