Supermarket Perimeter - September 2024 - 19

GLOBAL
CUISINE
Consumers crave unique
flavors in familiar formats
By Hayley Hyer
G
lobal cuisine and international flavors continue to rise in popularity and demand, especially in
prepared foods/deli.
Brand mashups and unique flavor combinations have also been leading top food trends
in 2024. Charlotte, N.C.-based Hissho Sushi is a brand that consistently stays on top of trends. Last
summer, barbecue flavors were all the rage, and Hissho Sushi partnered with Jack Daniel's Pulled Pork
for a limited-time sushi roll offering. Now this past summer, Hissho Sushi partnered with Los Angelesbased
Fly By Jing on a limited-time Sichuan Chili Crisp California Roll using Fly By Jing's viral Sichuan
Chili Crisp sauce.
Hissho Sushi described the sushi roll as a " symphony of bold umami flavors and textures. Creamy
avocado and crisp cucumber bring cooling balance to the fiery kick of spicy imitation crab mix.
Topped with crunchy fried onions, green onions, sesame seeds, Japanese BBQ sauce, and Fly By Jing
Sichuan Chili Crisp infused mayo - the roll blends heat and zest when made fresh by local expertly
trained chefs. "
Matt Wilken, president of Hissho Sushi, said the company continues to be committed to crafting
innovative and authentic sushi experiences for consumers and that the partnership was a significant
milestone for both companies.
" This collaboration represents a true fusion between the master craft of Japanese sushi making and
the bold, flavorful essence of Sichuan chili crisp sauce, " Wilken said.
" Hissho Sushi is the perfect partner to bring the bold flavors of Fly By Jing Sichuan Chili Crisp to
sushi lovers across the country, " said Jing Gao, founder and CEO of Fly By Jing. " Our Sichuan Chili
Crisp California Roll isn't traditional; it blends my hometown of Chengdu China, with my new home's
namesake sushi roll. It's vibrant, fiery, and definitely addictive. "
Some of Hissho Sushi's other brand collaborations include the Cheetos Flamin' Hot Roll, Crunchy
Hatch Chile Chicken Roll and Crunchy Hatch Chile Tuna Roll. Its full menu can be found along with
nutritional information online at HisshoSushi.com/Products.
In addition to providing unique flavors and brand collaborations, Hissho Sushi is committed to
sustainable practices. Last year, the company confirmed that 100% of the seafood in its products is
sustainably sourced by partnering with advisory firm Resiliensea Group and removing menu items that
did not meet the sustainability criteria.
supermarketperimeter.com
SEPTEMBER 2024 - 19
Hissho Sushi's
menu includes
both classic and
unique rolls:
* California Roll
* Crunchy California Roll
* Crunchy Shrimp Roll
* Crunchy Tofu Roll
* Dazzling Dragon Roll
* Dynamite Roll
* Krispy Krab Roll
* Outer Banks Roll
* Philadelphia Roll
* Rainbow Roll
* Rawkin Runa Crunch Roll
* Rising Sun Roll
* Sakura Bloom Roll
* Salmon Avocado Roll
* Southern Charm Roll
* Spicy California
Cucumber Wrap
* Spicy California Roll
* Spicy Salmon Roll
* Spicy Tuna Roll
* Sriracha Party Roll
* Sunset Roll
* Tempura Shrimp Roll
* TNT Roll
* Tuna Avocado Roll
* Veggie Cucumber Wrap
* Veggie Roll
* Wasabi Crunch Roll
The menu also features the
following poke bowls:
* Aloha
* Blazing Dragon
* Classic Hawaiian
* Crunchy Inari Tofu
* Crunchy Shrimp
* Krispy Krab
* Mango Salmon
* Salmon Lover
* Tuna & Avocado

http://www.HisshoSushi.com/Products http://www.supermarketperimeter.com

Supermarket Perimeter - September 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2024