Supermarket Perimeter - September 2024 - 21

Juskowiak said that a fourth of all new brand launches in the past
year were brand extensions and that sales for brand extensions are 23%
higher than for completely new brands in their first year in the market.
This means that consumers like the familiarity of a brand or product
they already trust combined with a new experience, such global
cuisines and international flavors.
Juskowiak also shared top flavor trends gathered from online, with
Sriracha gaining 48% search growth. Other trending searches for
international ingredients and flavors were jackfruit, yuzu, dragon fruit,
maitake and ashwagandha.
Juskowiak noted that mushroom ingredients have continued to grow
significantly and that the mushroom market is up by 29.3% compared to
four years ago.
Mushrooms are found in many global cuisines, and Juskowiak said
the umami flavor trend has been a large driver of the category, in
addition to cultural fascination, plant-based, and body health trends.
Authenticity is hot
In many global cuisines, hot peppers and spices are a big part of the
flavor. At the Fancy Food Show June 23, Noah Chaimberg, founder and
CEO of Brooklyn, N.Y.-based Hetonist, led a session on nuanced spice.
During the session, Chaimberg explained that nuanced heat is
trending and that consumers expect more explanations for their spicy
foods in 2024. In the past, a product could simply be labeled " spicy, "
Online searches for
Sriracha increased
by 48%, according to
data from NielsonIQ.
but now consumers are interested in knowing what kind of pepper and
spices are used, where the ingredients are grown, what cuisines they
are used in, and what the flavor profile is like.
Chaimberg used an example of fast-food chain Taco Bell's famous
sauces. For many years, the company offered one-word hot sauce
flavors as simple as " Mild, " " Medium, " Hot " or " Fire. " This year, the
company rolled out a new Avocado Verde Salsa. Chaimberg said the
appeal of the new sauce is that it contains unique ingredients and real
peppers and has authentic origins in Latin cuisine.
Credentials of spicy ingredients have grown in importance to
consumers, Chaimberg said. Fans of spicy flavors are interested in
where peppers `rank`, and many want to see if they can handle trying
foods with the hottest.
supermarketperimeter.com
SEPTEMBER 2024 - 21

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Supermarket Perimeter - September 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2024

Supermarket Perimeter - September 2024 - Intro
Supermarket Perimeter - September 2024 - 1
Supermarket Perimeter - September 2024 - 2
Supermarket Perimeter - September 2024 - 3
Supermarket Perimeter - September 2024 - 4
Supermarket Perimeter - September 2024 - 5
Supermarket Perimeter - September 2024 - 6
Supermarket Perimeter - September 2024 - 7
Supermarket Perimeter - September 2024 - 8
Supermarket Perimeter - September 2024 - 9
Supermarket Perimeter - September 2024 - 10
Supermarket Perimeter - September 2024 - 11
Supermarket Perimeter - September 2024 - 12
Supermarket Perimeter - September 2024 - 13
Supermarket Perimeter - September 2024 - 14
Supermarket Perimeter - September 2024 - 15
Supermarket Perimeter - September 2024 - 16
Supermarket Perimeter - September 2024 - 17
Supermarket Perimeter - September 2024 - 18
Supermarket Perimeter - September 2024 - 19
Supermarket Perimeter - September 2024 - 20
Supermarket Perimeter - September 2024 - 21
Supermarket Perimeter - September 2024 - 22
Supermarket Perimeter - September 2024 - 23
Supermarket Perimeter - September 2024 - 24
Supermarket Perimeter - September 2024 - 25
Supermarket Perimeter - September 2024 - 26
Supermarket Perimeter - September 2024 - 27
Supermarket Perimeter - September 2024 - 28
Supermarket Perimeter - September 2024 - 29
Supermarket Perimeter - September 2024 - 30
Supermarket Perimeter - September 2024 - 31
Supermarket Perimeter - September 2024 - 32
Supermarket Perimeter - September 2024 - 33
Supermarket Perimeter - September 2024 - 34
Supermarket Perimeter - September 2024 - 35
Supermarket Perimeter - September 2024 - 36
Supermarket Perimeter - September 2024 - 37
Supermarket Perimeter - September 2024 - 38
Supermarket Perimeter - September 2024 - 39
Supermarket Perimeter - September 2024 - 40
Supermarket Perimeter - September 2024 - 41
Supermarket Perimeter - September 2024 - 42
Supermarket Perimeter - September 2024 - 43
Supermarket Perimeter - September 2024 - 44
Supermarket Perimeter - September 2024 - 45
Supermarket Perimeter - September 2024 - 46
Supermarket Perimeter - September 2024 - 47
Supermarket Perimeter - September 2024 - 48
Supermarket Perimeter - September 2024 - 49
Supermarket Perimeter - September 2024 - 50
Supermarket Perimeter - September 2024 - 51
Supermarket Perimeter - September 2024 - 52
Supermarket Perimeter - September 2024 - 53
Supermarket Perimeter - September 2024 - 54
Supermarket Perimeter - September 2024 - 55
Supermarket Perimeter - September 2024 - 56
Supermarket Perimeter - September 2024 - 57
Supermarket Perimeter - September 2024 - 58
Supermarket Perimeter - September 2024 - 59
Supermarket Perimeter - September 2024 - 60
Supermarket Perimeter - September 2024 - 61
Supermarket Perimeter - September 2024 - 62
Supermarket Perimeter - September 2024 - 63
Supermarket Perimeter - September 2024 - 64
Supermarket Perimeter - September 2024 - 65
Supermarket Perimeter - September 2024 - 66
Supermarket Perimeter - September 2024 - 67
Supermarket Perimeter - September 2024 - 68
Supermarket Perimeter - September 2024 - 69
Supermarket Perimeter - September 2024 - 70
Supermarket Perimeter - September 2024 - 71
Supermarket Perimeter - September 2024 - 72
Supermarket Perimeter - September 2024 - 73
Supermarket Perimeter - September 2024 - 74
Supermarket Perimeter - September 2024 - 75
Supermarket Perimeter - September 2024 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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