Supermarket Perimeter - September 2024 - 28

Bakery: Pies
pie. For instance, Laurie's Pie Bar, renowned for its handcrafted pies
since 2016, earlier this year announced a franchise program to expand
nationwide, beginning with Nevada, Arizona, and Texas. The new
franchises will offer premium, handmade pies, coffee, ice cream, and
optional beer and wine, upholding the brand's commitment to quality
and artisanal tradition.
" After eight years of crafting delicious, fresh pies, we're now looking
to grow and seek motivated professionals to join our program, " said
Laurie Gray, founder of Laurie's Pie Bar.
Franchisees will receive extensive training, marketing, operational
support, and exclusive territories. By joining the Laurie's Pie Bar
franchise family, franchisees are bringing high-quality, homemade pies
to communities, supported by a passionate team.
Laurie Gray's journey from the corporate world to the heart of the
bakery kitchen is a story of reignited passion.
Leaving a three-decade career in marketing and finance to pursue
her childhood love of baking, Laurie's Pie Bar was born. Inspired by
the idea that pie represents comfort and tradition often overlooked in
today's fast-paced world, the shop in Long Beach, Calif., has been a
popular destination since 2016. Laurie's Pie Bar emphasizes quality and
innovation, showing that the best ingredients for a thriving business are
passion, creativity, and a great recipe.
At Laurie's Pie Bar, the menu is a testament to their passion for piemaking,
offering a variety of handcrafted, fresh pies daily, including
classic, original, and seasonal flavors. Unique offerings like Pet Pies,
Cutie Pies in mason jars, and Pie Shots in shot glasses are available,
alongside selected coffee drinks and ice cream. For a fuller experience,
beer and wine options are also available. Each menu item has been
chosen to enhance the joy of pie-eating, creating a memorable visit
every time.
Laurie highlights the essence of Laurie's Pie Bar: " It's not just about
serving food, but offering an experience that evokes home and
happiness. Inviting customers into a world of comfort and quality, every
slice, sip, and scoop reflects the dedication that makes Laurie's Pie Bar
a cherished destination, attracting people willing to travel hours for our
delicious offerings. "
Kicking off in Nevada, Arizona, and Texas, with plans for national
expansion, Laurie emphasizes focusing on franchisee satisfaction and
controlled growth. She credits the program's solid foundation to Laurie's
Pie Bar's growth and market demand.
Limited-time offers
Promotions are driving demand for more pie. Earlier
this year, Crumbl, the renowned dessert destination,
introduced a limited-time offer with its launch of
Key Lime Pie. Crafted with citrus lovers in mind,
the Key Lime Pie is made with fresh lime zest and a
buttery graham cracker crust, adorned with decorative
whipped cream, and topped with a fresh lime slice.
Distinguishing from Crumbl's Key Lime Pie cookie, the
new dessert was presented in a small pie tin, similar to
the popular tres leches cake and carrot cake previously
introduced as limited-time offerings. And Key Lime Pie
did not replace the fan favorite Key Lime Pie Cookie.
The pie simply further expands Crumbl's vast rotating
menu of delicious gourmet desserts beyond cookies.
Crumbl is a popular dessert franchise with a mission to
bring friends and family together over a box of the best
cookies in the world. Crumbl was founded in 2017 in Logan,
Utah, by Jason McGowan and Sawyer Hemsley. In just six
years, Crumbl has grown from a humble cookie shop to the
fastest-growing dessert chain in the US, with over 1,000
locations across all 50 states, plus Canada and Puerto
Rico. The rotating menu offers new flavors every week,
while regularly bringing back crowd favorites and unique
original recipes, all served up in Crumbl's iconic pink boxes.
28 - SEPTEMBER 2024
supermarketperimeter.com
Crumbl, Lauri's Pie Bar
Laurie's
Pie Bar
offers unique
flavors like Ube
Coconut and
Marionberry.
http://www.supermarketperimeter.com
Supermarket Perimeter - September 2024

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