Supermarket Perimeter - September 2024 - 3

Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
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SEPTEMBER 2024 - 3
ANDY NELSON
anelson@sosland.com
INFLATION
BUSTER
We're lucky that both of our kids like most fresh fruits and vegetables and eat
them regularly And lately, the youngest one has been raving about the
affordability of produce.
Of course, it helps that his favorite produce commodity is bananas and not
organic Rainier cherries. He's waxed poetic about how much money he'll save by
eating one or two 30-cent bananas every day for the rest of his life.
It's a sentiment shared by a lot of people.
While prices for many foods have been through the roof post-COVID, produce
has fared far better than most. Most grocery departments have seen average price
spikes of more than 30% in the past five years.
Produce prices, by contrast, are up " just " 18%. Still too much of an increase, but
relatively speaking, not bad at all.
" Produce has weathered inflation pretty well, " said Jonna Parker, principal and
fresh foods team lead for Circana.
Volume sales of fresh fruits and vegetables have also been strong, according to
Parker and other industry experts.
The key is flexibility. If you're a fan of a certain brand and variety of cracker,
cereal, chip or other center-store item, it's going to be hard for you to find an
acceptable substitute if the price gets too high.
Fresh produce is typically different for most consumers. If there's a fruit or
vegetable you love to cook with that's gotten too expensive for your budget,
chances are you can find a suitable substitute.
Tomatoes, cucumbers, peppers, potatoes and onions, for instance, have all
enjoyed outstanding movement in recent years, thanks to their largely inflationproof
status.
The average American buys 18 different fresh produce items per year in their
grocery store. That's a lot of variety, and it makes it much easier to find substitutes.
There are all kinds of delicious, healthy, budget-friendly options out there -
even if you don't like bananas.
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Supermarket Perimeter - September 2024

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