Supermarket Perimeter - September 2024 - 34

Deli
Italian
meats
By Hayley Hyer
ITALIAN DELI MEATS WILL ALWAYS HAVE A PLACE ON THE
CHARCUTERIE BOARD.
While Veroni USA is based in Logan, N.J., the company's roots are in
the small town of Correggio in Emilia-Romagna, Italy, where five Veroni
brothers first started the company in 1925. The company will celebrate
its 100th anniversary next year in 2025. Veroni established its United
States headquarters in 2016.
To this day, Veroni USA offers more than 40 products in grocery
stores and supermarkets nationwide and ensures authenticity and high
quality by importing 100% Italian-made cured meats that are sliced
and packaged at the local facility to preserve flavor and aroma, the
company said.
While maintaining its Italian traditions and honoring its heritage,
Veroni also taps into one of the best ways to market to Americans
- sports.
Following its successful sponsorships at Indian Wells in California and
the Internazionali BNL d'Italia in Rome, the company was an Official
Sponsor at the Mubadala Citi DC Open in at the Rock Creek Park Tennis
Center in Washington D.C. July 27-Aug. 4.
Veroni offered many ways for attendees to engage with its brand,
including the following:
* Several dedicated areas and its logo prominently displayed on signs
and LED walls
* Authentic Italian aperitivo at the Veroni Rock Creek Café Stalls, with a
selection of Veroni's ready-to-enjoy trays and Italian style drinks
* Grab-and-go area within the Market Square with delicious salads and
sandwiches prepared with Veroni cold cuts
* Player Lounge featuring Veroni's charcuterie, offering tennis players
the chance to enjoy an authentic Italian gourmet experience
34 - SEPTEMBER 2024
Veroni also doubled its presence at the Cincinnati Open at the
Lindner Family Tennis Center in Mason, Ohio, with this year being its
third year in a row as Cincinnati Open's Official Sponsor. Veroni said.
Veroni's time in Ohio included the following:
* Its logo displayed courtside several times throughout the matches
* Veroni's products at the VIP Veroni Lounge and at the branded booth
in the new Fan Zone on the tournament grounds
* Freshly crafted charcuterie boards made with Veroni's ready-toenjoy
AperiTime line - a mix of cold cuts, cheese, olives, dried fruit,
and breadsticks - paired with wine, champagne, and the Italian
Aperol Spritz.
* Posh Pic Nic at the Paterloon Estate in Indian Hill, Ohio
This month, Sept. 12-15, Veroni is making its way to the Atlanta Food
and Wine Festival in Atlanta.
" Veroni's products will be on display in the exclusive VIP Veroni
Lounge, providing an excellent opportunity to connect with consumers
who will be offered delicious charcuterie samples, " the company said.
" This event will be the perfect spotlight for the brand to once again
demonstrate why it is a leading Italian aperitivo brand, paired with the
iconic Aperol Spritz. "
This Nov. 7, Veroni will also be sponsoring the Boston Taste Event
in Boston.
" This exclusive culinary event, organized by Boston Magazine, will
bring together the city's best - including VIPs, select media, local
tastemakers, and celebrity chefs, " Veroni said.
Veroni is also branching out and getting involved in pickleball for
the very first time this year. The company said pickleball is the fastestgrowing
sport in the United States, so it will be present at the Pickleball
Tour in Dallas in November.
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