Supermarket Perimeter - September 2024 - 35

" This season, our schedule is busier than ever, and our involvement
in these sporting events not only boosts our exposure but also
strengthens our position as a leading Italian Aperitivo brand, " said
Emanuela Bigi, Veroni's marketing manager. " In addition to sports
sponsorship, we've also been actively participating in the American
food scene. From the IDDBA show and the Summer Fancy Food Show in
June to the recent chic-casual Posh Picnic in Indian Hill, Ohio, we have
been consistently showcasing our brand. We are also excited about
our upcoming first participation in the Atlanta Food and Wine Festival,
a four-day culinary event, and the Pickleball Tour in Dallas, which
promises to be another remarkable opportunity for Veroni. "
Tapping into wellness trends
At the summer trade shows, Veroni highlighted its new Reduced
Sodium Dry Salame takeaway tray, the first uncured product with low
sodium intake and no nitrates or nitrites added (except for naturally
occurring in celery juice powder and salt), the company said.
" The entire product assortment is manufactured and HPP processed
in Italy, " Veroni said. " It is then sliced and packed in Veroni's USA facility
in Logan in a consistent climate-controlled environment, to guarantee
optimal freshness. The slices are cut very thinly, as if they were prepared
in Italy, for the best taste and aroma. "
The Reduced Sodium Dry Salame is available in 3-ounce and 4-ounce
packages, ready-to-eat and easy-to-open, the company said.
Veroni also emphasized its new humanely raised claim, as the
company has found that it's also important to American consumers.
" With the launch of our certified humanely raised charcuterie,
we want to offer the best Italian experience to American deli meat
enthusiasts, " Bigi said. " We also want to meet the choices of American
shoppers who are searching for healthier foods without giving up the
taste and flavor of their meals. That's why this year we have added the
'reduced sodium' claim starting from one of the most beloved cured
meats all over the world, the Salame Milano. In order to extend the
claim to other charcuterie products, the real challenge is to maintain
the organoleptic characteristics focusing on lighter and heart-healthier
products. This translates into an even greater focus on raw materials,
supply chain, and production, as well as investment in research and
development. The increasing attention to these elements has allowed
us to be recognized as the first Italian charcuterie brand in the USA. "
Bigi explained that all of the company's pork is sourced from
sustainable farms that follow an animal welfare program. The pork used
is processed and stored in a separated space from other swine meat and
is identified with a unique label throughout the production.
The program's Five Freedoms of Animal Welfare include the
following:
* Freedom from hunger, malnutrition, and thirst
* Freedom from fear and distress
* Freedom from physical and thermal discomfort
* Freedom from pain, injury and disease
* Freedom to express normal patterns of behavior
" Farmers have to respect strict requirements throughout pigs' life
- from their living space on the farm to the animal feed, health, and
transport, " Veroni said. " This means that farmers do not use hormones,
and the pigs follow a vegetarian diet. "
SEPTEMBER 2024 - 35
The Veroni trademark
" The authentic aperitivo experience
includes the Maxi Antipasto
line, which comes in the new
eco-friendly tray, and the Enjoy
AperiTime Line, the all-in-one
charcuterie board, which features
three pairing variations that
combine deli meats with cheese and
dried fruits, " Veroni said. " Along
with product innovation and highstandards
quality, the research and
development department has also
designed new eco-friendly trays for
the pre-sliced line made of FSCcertified
paper and with 85% less
plastic. The Maxy Platter includes
a selection of Veroni charcuterie
paired with cheese and a new
combination that features only
cold cuts, such as Speck, Coppa,
Salame Toscano, and Salame
Calabrese - a very successful
solution for large gatherings and
celebrations that has registered
the best-selling performance
among Veroni's products. "
Supermarket Perimeter - September 2024

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