Supermarket Perimeter - September 2024 - 39

It also boasts automatic cooking cycles, automatic oil filtration after
every load, and it's programmable.
" It cooks the most amount of chicken with the least amount of oil,
energy, and labor of any pressure fryer on the market, " Bobolz said.
And while they can't go public yet, Broaster is working on some new
projects that will continue to help grocery delis make high-quality
chicken, she added.
One size doesn't fit all
Broaster has a solution for every retailer, regardless of size and focus,
Bobolz said.
Operators needing assistance implementing a chicken program can
find success quickly though one of the company's branded Trademark
Food Programs.
And if a retailer has their own program and is looking for an
equipment partner, Broaster has a wide variety of pressure fryers
suitable for their unique needs.
" Broaster is ready to help grocery stores bring fried chicken to hungry
consumers, whether it's bone-in chicken, boneless options, tenders, or
chicken sandwich concept, " Bobolz said.
When it comes to trends in fried chicken, regional flavors are hot
right now, said Katie Klaus, senior marketing manager for Broaster.
Korean BBQ, red curry and Thai basil are three of the hottest.
" One way to easily incorporate these trending flavors into your deli
menu is by using a variety of sauces, " Klaus said. " Chicken is the most
versatile protein, which makes it the champion menu item that can
become a completely different dish when dressed up with a simple toss
or a dip. "
Krispy goes Cajun
The newest innovation from Krispy Krunchy Chicken,
one of the fastest-growing hot food concepts in the
prepared foods business, is a Cajun Chicken Sandwich.
" We're excited to enter the competitive chicken
sandwich landscape by delivering an exceptional
product at an extraordinary value. Our customers seek
convenient, freshly made, high-quality food, and we
proudly provide just that, " said Jim Norberg, president
of Krispy Krunchy Chicken. " We are committed to
establishing Krispy Krunchy as the ultimate destination
for your favorite fried chicken. As we like to say, you
either know how good it is or you haven't tried it. "
The sandwich features an all-white meat breast fillet
marinated in Krispy Krunchy's mild Cajun spices, coated
in its proprietary breading, topped with signature honey
sauce, two pickles and all served on a warm brioche
bun. It retails for a suggested $4.99 in most locations.
Broaster is meeting the surging demand with an expanded sauce
portfolio, and also by looking at shake-ons which can be added after
cooking to change the flavor profile.
" This maximizes efficiency
by cooking the same base
product at scale and then
customizing on demand.
Katie Klaus, Broaster's
supermarketperimeter.com
SEPTEMBER 2024 - 39
Broaster has
equipment for
every size of
supermarket deli.

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Supermarket Perimeter - September 2024

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